Aeryn Newman
STAFFORDSHIRE LIVE
Issue #665 24/Feb/2020
How does retail affect its employees and
customers?
In Britain we all love to shop in our local
area, but how does one of Britain's
quietest towns bring in so much revenue
from its stores? The stores we will be
looking at are:
Waterstones
Guildhall
Londis
Waterfront
Costa Coffee
Stafford Town
Describe the structure
and organisations of
the retail sector
Waterstones Waterstones was Waterstones sell a
founded 38 years ago range of different books
with its first store at cheaper prices than
opening in London. their competitors. The
Over those 38 years, regional retail
they have now 248 environment is
stores, 246 of those changing from a retail
are in the UK & perspective as trends
Ireland, 1 in the change constantly, this
Netherlands and 1 in impacts Waterstone’s
Page 1
, Issue #665 24/Feb/2020
STAFFORDSHIRE Aeryn Newman
LIVE
Belgium. 36 of those as some genres may
stores in the UK are sell better one year
based in the Midlands compared to the next.
and Stafford are the This is changing in a
proud owners of one of consumer’s perspective
those stores in the as there will be more
Midlands. Waterstones variety of what they will
has to adapt the way want to read as well as
they sell books due to the format they
the rise of technology; want/need.
this is why Stafford
and all Waterstones
stores offer a click and
collect service and
home/work delivery on
all products they
order.
Guildhall Shopping center
The retail
environment Guildhall
has changed
from Guildhall’s
perspective as
new
Guildhall Guildhall is in competition has
Shopping the centre of come into
Centre is a Stafford Stafford, as well
shopping meaning that as across the
centre located people in the Staffordshire
in the middle of Staffordshire area, meaning
Stafford. area can easily that it's much
Guildhall has click and harder for
30 stores collect to Guildhall to stay
inside the store Stafford. The in the retail
including stores interest area due to the
WHSmith’s, a range of amount of
O2, and people, it also competition
Poundland. is by Stafford coming in. The
Guildhall has to High Street, a regional retail
adapt the way cinema and environment
it promotes some affects
events opening supermarkets consumers
by posting ads which means perspective as
that get shown they can draw they may prefer
to people who people in going to a rival
have viewed because of shopping centre
specific things where it is. to Guildhall due
related to that to the range of
item. shops and
Page 2
STAFFORDSHIRE LIVE
Issue #665 24/Feb/2020
How does retail affect its employees and
customers?
In Britain we all love to shop in our local
area, but how does one of Britain's
quietest towns bring in so much revenue
from its stores? The stores we will be
looking at are:
Waterstones
Guildhall
Londis
Waterfront
Costa Coffee
Stafford Town
Describe the structure
and organisations of
the retail sector
Waterstones Waterstones was Waterstones sell a
founded 38 years ago range of different books
with its first store at cheaper prices than
opening in London. their competitors. The
Over those 38 years, regional retail
they have now 248 environment is
stores, 246 of those changing from a retail
are in the UK & perspective as trends
Ireland, 1 in the change constantly, this
Netherlands and 1 in impacts Waterstone’s
Page 1
, Issue #665 24/Feb/2020
STAFFORDSHIRE Aeryn Newman
LIVE
Belgium. 36 of those as some genres may
stores in the UK are sell better one year
based in the Midlands compared to the next.
and Stafford are the This is changing in a
proud owners of one of consumer’s perspective
those stores in the as there will be more
Midlands. Waterstones variety of what they will
has to adapt the way want to read as well as
they sell books due to the format they
the rise of technology; want/need.
this is why Stafford
and all Waterstones
stores offer a click and
collect service and
home/work delivery on
all products they
order.
Guildhall Shopping center
The retail
environment Guildhall
has changed
from Guildhall’s
perspective as
new
Guildhall Guildhall is in competition has
Shopping the centre of come into
Centre is a Stafford Stafford, as well
shopping meaning that as across the
centre located people in the Staffordshire
in the middle of Staffordshire area, meaning
Stafford. area can easily that it's much
Guildhall has click and harder for
30 stores collect to Guildhall to stay
inside the store Stafford. The in the retail
including stores interest area due to the
WHSmith’s, a range of amount of
O2, and people, it also competition
Poundland. is by Stafford coming in. The
Guildhall has to High Street, a regional retail
adapt the way cinema and environment
it promotes some affects
events opening supermarkets consumers
by posting ads which means perspective as
that get shown they can draw they may prefer
to people who people in going to a rival
have viewed because of shopping centre
specific things where it is. to Guildhall due
related to that to the range of
item. shops and
Page 2
