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inleidende Samenvatting Marketing Van De KMO

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Samenvatting bevat de inleiding op marketing van de KMO

Institution
UC Leuven-Limburg
Course
Marketing Van De KMO








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Institution
UC Leuven-Limburg
Study
Bedrijfsmanagement - KMO En Ondernemen
Course
Marketing Van De KMO
All documents for this subject (5)

Document information

Uploaded on
June 16, 2022
Number of pages
4
Written in
2021/2022
Type
Summary

Subjects

  • marketing
  • kmo
  • hogeschool
  • examen
  • ucll

Content preview

MARKETING VAN DE KMO
HOOFDSTUK 0 – INTRODUCTIE
1. FLOW MARKETING MODEL




- Brand activation: merk opvallend maken bij de consument (= onderscheiden van anderen)
- Omnichannel: de ervaring voor de klant is volledig gelijk, welk kanaal de klant gebruikt (online –
offline)
- Customer experience: hoe de consument het product ervaart (= op elk punt in het aankooptraject)

2. THE GOLDEN CIRCLE




- Why  How  What= succesvol (omgekeerd niet)
 Why= BELANGRIJKSTE volgens Simon Sinek

Vb: Apple wil anders zijn dan anderen merken
 Start met Why, dan How, dan What
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