Medialeer
1
,Historisch overzicht van de groei van de nog bestaande media + belangrijkste mijlpalen
Inhoudsopgave
A. DE KRANT.................................................................................................................................................. 4
A.1 DAGBLADZEGEL................................................................................................................................................4
A.2 KRANT IN DE 20STE EEUW....................................................................................................................................4
A.3 PERS IS VERZUILD!............................................................................................................................................ 4
A.4 KRANT KRIJGT CONCURRENTIE.............................................................................................................................4
A.5 DE KRANT EVOLUEERT VAN EEN POLITIEK NAAR EEN COMMERCIEEL INSTRUMENT!..................................................5
A.6 UITGAVEN VAN DE KRANT...................................................................................................................................5
A.7 DE KRANT VANDAAG.........................................................................................................................................5
A.8 BEGRIPPEN......................................................................................................................................................6
A.9 KRANTEN IN VLAANDEREN..................................................................................................................................7
A.10 KRANTEN IN WALLONIË....................................................................................................................................7
A.11 DE KRANT ALS RECLAMEMEDIUM: STERKTES.........................................................................................................7
A.12 DE KRANT ALS RECLAMEMEDIUM: ZWAKTES.........................................................................................................8
B. TIJDSCHRIFTEN.......................................................................................................................................... 9
B.1 DEFINITIE........................................................................................................................................................ 9
B.2 ONDERSCHEID MET KRANT..................................................................................................................................9
B.3 TIJDSCHRIFTEN EN HUN EXTRA’S...........................................................................................................................9
B.4 SOORTEN TIJDSCHRIFTEN....................................................................................................................................9
B.5 HISTORIEK TIJDSCHRIFTEN...................................................................................................................................9
B.6 MAGAZINES IN VLAANDEREN............................................................................................................................11
B.7 STERKTES VAN MAGAZINES...............................................................................................................................11
B.8 ZWAKTES VAN MAGAZINES................................................................................................................................12
B.9 GRATIS PERS..................................................................................................................................................12
C. RADIO...................................................................................................................................................... 13
C.1 RADIO WAS VAN DE OVERHEID..........................................................................................................................13
C.2 RADIO VANDAAG............................................................................................................................................13
D. OPENBARE RADIO.................................................................................................................................... 13
E. COMMERCIËLE RADIO.............................................................................................................................. 14
E.1 RADIO VOORDELEN..........................................................................................................................................14
E.2 RADIO NADELEN..............................................................................................................................................15
F. TELEVISIE................................................................................................................................................. 16
F.1 TELEVISIE WAS VAN DE OVERHEID.......................................................................................................................16
F.2 TELEVISIE WAS NIET LANGER ENKEL VAN DE OVERHEID............................................................................................16
F.3 TELEVISIE VANDAAG.........................................................................................................................................17
A. DPG MEDIA (VOORHEEN VMMA EN MEDIALAAN)....................................................................................17
B. SBS BELGIUM (TELENET ).......................................................................................................................... 17
C. ROULARTA MEDIA GROUP....................................................................................................................... 17
D. REGIONALE OMROEPEN........................................................................................................................... 17
D.1 PROGRAMMERING = VAN ALLERGROOTSTE BELANG...............................................................................................17
A. VERTICAAL PROGRAMMEREN.................................................................................................................. 17
B. HORIZONTAAL PROGRAMMEREN............................................................................................................. 18
C. TEGENPROGRAMMEREN/ CONCURRERENDE PROGRAMMERING.............................................................18
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, D. COMPLEMENTAIRE PROGRAMMERING.................................................................................................... 18
E. SEIZOENSPROGRAMMERING.................................................................................................................... 18
F. ZENDERKLEURING.................................................................................................................................... 18
F.1 SOORTEN VIDEO ON DEMAND...........................................................................................................................18
F.2 DE STERKTES VAN TELEVISIE...............................................................................................................................19
F.3 DE ZWAKTES VAN TELEVISIE...............................................................................................................................19
G. ONLINE.................................................................................................................................................... 20
G.1 WEBVERTISING...............................................................................................................................................20
G.2 SEO/SEA.....................................................................................................................................................21
G.3 ZEER SNELLE EVOLUTIE.....................................................................................................................................21
G.4 VOORDELEN..................................................................................................................................................21
G.5 NADELEN...................................................................................................................................................... 21
7.5.1 BUITENRECLAME..........................................................................................................................................22
G.6 BUITENMEDIA STERKTES...................................................................................................................................22
G.7 BUITENMEDIA ZWAKTES...................................................................................................................................22
G.8 BIOSCOOP....................................................................................................................................................22
G.9 BIOSCOOP ZWAKTES........................................................................................................................................22
G.10 HYBRIDE..................................................................................................................................................... 23
G.11 THE BIG 5...................................................................................................................................................23
G.12 MEDIACONCENTRATIE....................................................................................................................................23
G.13 VORMEN VAN CONCENTRATIE.........................................................................................................................23
G.14 VOORDELEN................................................................................................................................................ 24
G.15 NADELEN....................................................................................................................................................24
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1
,Historisch overzicht van de groei van de nog bestaande media + belangrijkste mijlpalen
Inhoudsopgave
A. DE KRANT.................................................................................................................................................. 4
A.1 DAGBLADZEGEL................................................................................................................................................4
A.2 KRANT IN DE 20STE EEUW....................................................................................................................................4
A.3 PERS IS VERZUILD!............................................................................................................................................ 4
A.4 KRANT KRIJGT CONCURRENTIE.............................................................................................................................4
A.5 DE KRANT EVOLUEERT VAN EEN POLITIEK NAAR EEN COMMERCIEEL INSTRUMENT!..................................................5
A.6 UITGAVEN VAN DE KRANT...................................................................................................................................5
A.7 DE KRANT VANDAAG.........................................................................................................................................5
A.8 BEGRIPPEN......................................................................................................................................................6
A.9 KRANTEN IN VLAANDEREN..................................................................................................................................7
A.10 KRANTEN IN WALLONIË....................................................................................................................................7
A.11 DE KRANT ALS RECLAMEMEDIUM: STERKTES.........................................................................................................7
A.12 DE KRANT ALS RECLAMEMEDIUM: ZWAKTES.........................................................................................................8
B. TIJDSCHRIFTEN.......................................................................................................................................... 9
B.1 DEFINITIE........................................................................................................................................................ 9
B.2 ONDERSCHEID MET KRANT..................................................................................................................................9
B.3 TIJDSCHRIFTEN EN HUN EXTRA’S...........................................................................................................................9
B.4 SOORTEN TIJDSCHRIFTEN....................................................................................................................................9
B.5 HISTORIEK TIJDSCHRIFTEN...................................................................................................................................9
B.6 MAGAZINES IN VLAANDEREN............................................................................................................................11
B.7 STERKTES VAN MAGAZINES...............................................................................................................................11
B.8 ZWAKTES VAN MAGAZINES................................................................................................................................12
B.9 GRATIS PERS..................................................................................................................................................12
C. RADIO...................................................................................................................................................... 13
C.1 RADIO WAS VAN DE OVERHEID..........................................................................................................................13
C.2 RADIO VANDAAG............................................................................................................................................13
D. OPENBARE RADIO.................................................................................................................................... 13
E. COMMERCIËLE RADIO.............................................................................................................................. 14
E.1 RADIO VOORDELEN..........................................................................................................................................14
E.2 RADIO NADELEN..............................................................................................................................................15
F. TELEVISIE................................................................................................................................................. 16
F.1 TELEVISIE WAS VAN DE OVERHEID.......................................................................................................................16
F.2 TELEVISIE WAS NIET LANGER ENKEL VAN DE OVERHEID............................................................................................16
F.3 TELEVISIE VANDAAG.........................................................................................................................................17
A. DPG MEDIA (VOORHEEN VMMA EN MEDIALAAN)....................................................................................17
B. SBS BELGIUM (TELENET ).......................................................................................................................... 17
C. ROULARTA MEDIA GROUP....................................................................................................................... 17
D. REGIONALE OMROEPEN........................................................................................................................... 17
D.1 PROGRAMMERING = VAN ALLERGROOTSTE BELANG...............................................................................................17
A. VERTICAAL PROGRAMMEREN.................................................................................................................. 17
B. HORIZONTAAL PROGRAMMEREN............................................................................................................. 18
C. TEGENPROGRAMMEREN/ CONCURRERENDE PROGRAMMERING.............................................................18
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, D. COMPLEMENTAIRE PROGRAMMERING.................................................................................................... 18
E. SEIZOENSPROGRAMMERING.................................................................................................................... 18
F. ZENDERKLEURING.................................................................................................................................... 18
F.1 SOORTEN VIDEO ON DEMAND...........................................................................................................................18
F.2 DE STERKTES VAN TELEVISIE...............................................................................................................................19
F.3 DE ZWAKTES VAN TELEVISIE...............................................................................................................................19
G. ONLINE.................................................................................................................................................... 20
G.1 WEBVERTISING...............................................................................................................................................20
G.2 SEO/SEA.....................................................................................................................................................21
G.3 ZEER SNELLE EVOLUTIE.....................................................................................................................................21
G.4 VOORDELEN..................................................................................................................................................21
G.5 NADELEN...................................................................................................................................................... 21
7.5.1 BUITENRECLAME..........................................................................................................................................22
G.6 BUITENMEDIA STERKTES...................................................................................................................................22
G.7 BUITENMEDIA ZWAKTES...................................................................................................................................22
G.8 BIOSCOOP....................................................................................................................................................22
G.9 BIOSCOOP ZWAKTES........................................................................................................................................22
G.10 HYBRIDE..................................................................................................................................................... 23
G.11 THE BIG 5...................................................................................................................................................23
G.12 MEDIACONCENTRATIE....................................................................................................................................23
G.13 VORMEN VAN CONCENTRATIE.........................................................................................................................23
G.14 VOORDELEN................................................................................................................................................ 24
G.15 NADELEN....................................................................................................................................................24
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