MNG3701 Assignment 1 SEMESTER 1

MNG3701
Assignment 1
SEMESTER 1

, MNG3701 - Strategic Planning

TABLE OF CONTENTS


Contents Page
1. Introduction 3
2. Strategic Managment (Question 1)
a. Shortcommings of Traditional approach 3
b. New Perspectives to Strategic Mangement 4
3. Making Decisions (Question 2)
a. Strategic Decisons and Example 5
b. Tatical Decisons and Example 5
c. Operational Decisons and Example 6
4. Industry Environment of Apple (Question 3) 7
a. Five fources framework 7
b. Threat of Entry 7
c. Power of suppliers 8
d. Power of Buyers 9
e. Threat of substitutes 9
f. Rivalry among existing competitors 10
5. Resource-based view (Question 4)
a. Resource-based view 11
b. Tangible assets 12
c. Intangible assets 12
d. Organisational capabilities 12
6. Conclusion 12
7. Bibliography 13




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