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  • Katholieke Hogeschool VIVES (VIVES)
  • Bedrijfsmanagement
  • Marketing
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Samenvatting OVERZICHT cursus retailmarketing

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2020/2021 Written for academic year
Institution
Katholieke Hogeschool VIVES (VIVES)
Course
Marketing
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Retailmarketing is een examen apart van marketing. Dit examen is open boek. Maar aangezien deze cursus een hele pak is, kan u hierbij een overzicht vinden van heel de cursus! Zo verliest u veel minder tijd op het examen met de juiste pagina te zoeken!

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THEMA 1: EEN BLIK OP DE RETAILSECTOR

1. Retailsector, retailmarketing en detailhandel
Product push  demand pull p8
Category killers  echte specialisten p8
Pick-up points p8
Artifcial intelligence p9
Effective consumer response p8
Supply chain management p9
Categorymanagement p9  meer info op pagina 144
Platformverkoop p18
Verticale integratie p19

2. Future stores
Experience
Inspireren
Sociaal contact p25
Ultieme beleving geven  update tech stack, social listening, stay human p25
Service & advies p26

3. Departement store
Micro-retailing
Etalage als marketinginstrument p31
Digitale technologie (storytelling) p31
Uniek!
Beleving en ontspanning p33
Instore analytics  klantengedrag in de winkel analyseren p35
Digitalisering van klantencommunicatie p35
Omnichannel p36
Investeer in menselijk kapitaal p38
Trafic p109

THEMA 2: INNOVATIEVE RETAIL

1. Visie is voorsprong
Retailconcepten (consumenten, visie, missie, identiteit, aanbod) p49
Genderneutrale winkelruimtes

2. Het fenomeen van de pop-up store
Pop-up store  tijdelijk p58

3. Concept store, pilot store, flagship store
Productbeleving p62
Pilot store  testwinkel (eerste winkel) p64
Flagship store  dure locatie (limited editions) p66

4. De retail(r)evolutie
E-commerce (2de golf) p68

Document information

Study
Bedrijfsmanagement
Uploaded on
June 4, 2022
Number of pages
3
Written in
2020/2021
Type
Summary
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Immediately available after payment
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Subjects

  • retail
  • marketing
  • sara lesage
  • 1ste jaar
  • vives

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