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Geschiedenis Grafisch Design

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Volledige samenvatting en notities van de geschiedenis over grafisch design.

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Geschiedenis van Grafisch Ontwerp

Table of Contents
Inleiding tot Grafisch Ontwerp ........................................................................................... 6
Wat is grafisch ontwerp? ........................................................................................................... 6
William Addison Dwiggins – 1992 ................................................................................................................. 6
Druktechnieken ......................................................................................................................... 6
Typografie: .................................................................................................................................................... 6
Blokdruk: ....................................................................................................................................................... 6
Johannes Gutenberg - 1400 – 1468 ............................................................................................ 7
Arts & Crafts Movement – 1860 – 1950 (VK) ...................................................................... 8
Inleiding tot Arts & Crafts Movements ....................................................................................... 8
John Ruskin – 1819 – 1900 ......................................................................................................... 8
William Morris – 1834 – 1896..................................................................................................... 8
Art Nouveau – 1880 – 1910 .............................................................................................. 10
Inleiding tot Art Nouveau..........................................................................................................10
Kenmerken.................................................................................................................................................. 10
Synoniemen ................................................................................................................................................ 10
Ukiyo-e .....................................................................................................................................10
Hishikawa Moronobu................................................................................................................10
Katsushika Hokusai ...................................................................................................................10
Aubrey Beardsley ......................................................................................................................11
Henri de Toulouse-Lautrec ........................................................................................................11
Alphonse Mucha – 1901 ............................................................................................................11
Will Bradley ..............................................................................................................................12
Jan Toorop ................................................................................................................................12
Henri van de Velde – 1863 – 1957 .............................................................................................13
Adolfo Hohenstein ....................................................................................................................14
Wiener Sezession & Wiener Werkstätte ........................................................................... 15
Inleiding tot Wiener Sezession ..................................................................................................15
Gustav Klimt .............................................................................................................................15
Koloman Moser ........................................................................................................................15
Alfred Roller .............................................................................................................................16
Joseph Olbrich ..........................................................................................................................16
Berthold Löffler.........................................................................................................................16



Geschiedenis Grafisch Design | Eva Desmedt

, Wiener Werkstätte ...................................................................................................................16
(Artikel zelfstudie) ........................................................................................................... 17
Kubisme ........................................................................................................................... 17
Fernand Léger ...........................................................................................................................17
Futurisme ........................................................................................................................ 18
Manifest van het Futurisme – Filippo Marinetti ........................................................................18
Lewis Caroll ..............................................................................................................................18
Giacomo Balla ...........................................................................................................................18
Dadaïsme ........................................................................................................................ 19
Inleiding....................................................................................................................................19
Marcel Duchamp – Fountain 1917 .............................................................................................19
Hugo Ball ..................................................................................................................................19
Tristan Tzara & Ilja Zdanevich ...................................................................................................19
Georges Hugnet & Marcel Duchamp .........................................................................................19
Hannah Höch ............................................................................................................................19
John Heartfield .........................................................................................................................20
Propaganda posters......................................................................................................... 20
Lucian Bernhard ........................................................................................................................20
Julius Gipkens ...........................................................................................................................21
Hans Rudi Erdt ..........................................................................................................................21
Art Deco .......................................................................................................................... 23
Inleiding tot Art Deco ................................................................................................................23
A.M. Cassandre .........................................................................................................................23
Heinz Schulz-Neudamm ............................................................................................................23
Constructivisme ............................................................................................................... 24
Inleiding Constructivisme ..........................................................................................................24
Vladimir Vladimirovich Mayakovski ..........................................................................................24
Kasimir Malevich ......................................................................................................................24
El Lissitzky .................................................................................................................................25
Alexander Rodchenko ...............................................................................................................26
Vladimir Vasilevich Lebedev......................................................................................................26
de Stijl ............................................................................................................................. 27
Indleiding De Stijl ......................................................................................................................27
Théo van Doesburg ...................................................................................................................27
Bart van der Leck ......................................................................................................................27



Geschiedenis Grafisch Design | Eva Desmedt

, Vilmos Huszar ...........................................................................................................................28
El lisistzky .................................................................................................................................28
Gerrit Rietveld ..........................................................................................................................28
Jjp .............................................................................................................................................28
Bart Anthony van der Leck ........................................................................................................28
Bauhaus .......................................................................................................................... 29
Inleiding Bauhaus .....................................................................................................................29
Bauhaus in Weimar ...................................................................................................................29
Evolutie van Bauhaus logo ........................................................................................................29
Johannes Itten & Friedl Dicker ..................................................................................................29
Joost Schmidt ...........................................................................................................................29
Herbert Bayer & Laszlo Moholy-Nagy........................................................................................30
De invloed van Laszlo Moholy-Nagy ..........................................................................................30
Bauhaus in Dessau ....................................................................................................................31
Herbert Bayer ...........................................................................................................................31
Laszlo Moholy-Nagy ..................................................................................................................31
Joost Schmidt ...........................................................................................................................32
Zwitserse stijl ................................................................................................................... 32
Inleiding Zwitserse stijl .............................................................................................................32
Ernst Keller ...............................................................................................................................32
Théo Ballmer ............................................................................................................................33
Max Bill ....................................................................................................................................33
Max Huber ................................................................................................................................33
Anton Stankowski .....................................................................................................................33
Adrian Frutiger..........................................................................................................................34
Edouard Hoffman & Mas Miedinger ..........................................................................................34
Herman Zapf .............................................................................................................................34
Emil Ruder ................................................................................................................................34
Armin Hofmann ........................................................................................................................35
Josef Müller-Brockmann ...........................................................................................................35
Adolf de Harak ..........................................................................................................................35
Arnold Saks ...............................................................................................................................36
Carlos Prosperi..........................................................................................................................36
Karl Gerstner ............................................................................................................................36
Vormgeving & Design in de Verenigde Staten .................................................................. 37



Geschiedenis Grafisch Design | Eva Desmedt

, 1933 – 1960 ..................................................................................................................... 37
Walker Evans ............................................................................................................................37
Inleiding....................................................................................................................................37
Lester Beall ...............................................................................................................................37
William Adisson Dwiggins .........................................................................................................37
Invloed van Europese immigranten ...........................................................................................38
Erté ...........................................................................................................................................38
Alexey Brodovich ......................................................................................................................38
Mehemed Fehmy Agha .............................................................................................................38
Joseph Binder ...........................................................................................................................38
De invloed van de Container Corporation of America (CCA) ......................................................38
Egbert Jacobson ........................................................................................................................38
A.M. Cassandre .........................................................................................................................38
Herbert Matter .........................................................................................................................39
Ben Cunningham, Leo Lionni, N.W. Ayer & son .........................................................................39
New York School .............................................................................................................. 39
Paul Rand .................................................................................................................................39
Saul Bass ...................................................................................................................................40
Herb Lubalin .............................................................................................................................40
George Lois ...............................................................................................................................41
Push Pin Studio ................................................................................................................ 42
Milton Glaser ............................................................................................................................42
Seymour Chwast .......................................................................................................................42
Poster Mania ................................................................................................................... 42
Wes Wilson ...............................................................................................................................43
Victor Moscoso .........................................................................................................................43
Peter Max .................................................................................................................................43
Corita Kent................................................................................................................................43
Corporate Identity ........................................................................................................... 44
Otl Aicher .................................................................................................................................44
Postmodernisme .............................................................................................................. 45
Wat is postmodernisme? ..........................................................................................................45
Wolfgang Weingart & New Wave typografie .............................................................................46
April Greiman ...........................................................................................................................46
Memphis Group ........................................................................................................................46



Geschiedenis Grafisch Design | Eva Desmedt

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