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Exam (elaborations)

Visual Communication - Unit 2 Milestone 2.

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Why is a type specimen useful? • It makes it easier to determine which font will be best suited for use in a magazine layout. • It quickly showcases the typeface in a variety of situations which helps designers to visualize it in their projects. • It creates an environment to quickly determine the best color type for a project. • It enables the designer to select which font is best suited for use on the web. [Digital image]. (n.d.). Retrieved from Which of the following are split complementary colors? • Blue, yellow-orange, and green • Yellow-orange, blue, and violet • Green, blue-green, and violet • Blue-green, violet, and orange Which element is featured prominently in this layout grid? • Columns • Gutter • Bleeds • Caption How tall is a word that is set in 72-point type? • One-half inch • One pica • One inch Which of the following defines a typeface? • A member of a complete set of letters, numbers and punctuation symbols • A capital letter form using different weights and widths • Contains the name of the publisher, family, weight, posture and width • Contains all capital letterforms, of consistent posture and width (n.d.). Retrieved from Which of the layout styles below is used in this image? • Rebus • Big type • Frame • Picture window

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