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OE106 Research skills for marketeers (cijfer 7,8)

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2021/2022 Written for academic year
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OE106 Marketing Research Skills For Marketeers (OE106)
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Complete questions and elaboration of the course OE106 Research skills for marketers of year 3 marketing. Achieved grade: 7.8

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OE106 Research skills for Marketeers




18-04-2022




Written by: Dario Mulder
Student number: 650868
Class: ROBSMAVT3B
Hogeschool Inholland, Business Studies

,OE106: Research skills for Marketeers




Hogeschool Inholland Rotterdam




OE106 Research skills for Marketeers




Written by: Dario Mulder
Student number: 650868
Class: ROBSMAVT3B
Hogeschool Inholland, Business Studies

,OE106: Research skills for Marketeers

Foreword

This paper is commissioned by Hogeschool Inholland Rotterdam, for the course research skills for
marketeers. For this the student has started working with the program SPSS. I learned a lot while
making the assignments and performing the anlysis. The instructive lectures of Mr. Maks also helped
me a lot, so I would like to thank him for that.



I wish you much reading pleasure.

Dario Mulder

Rotterdam, 18th april 2022

, Table of contents
Foreword................................................................................................................................................3
Introduction............................................................................................................................................5
A: Exploring the data..............................................................................................................................6
B: Logistic regression............................................................................................................................12
C: Linear regression..............................................................................................................................22
D: Hierarchical cluster analysis.............................................................................................................25
Summarize........................................................................................................................................31

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