COM2603 Assignment 1 (ANSWERS) Semester 1 2024 (764913) - DISTINCTION GUARANTEEDAnswers, guidelines, workings and references ................SECTION 1 INTERCULTURAL COMMUNICATION QUESTION 1 Discuss the following imperatives for studying intercultural communication and provide practical examples of each. 1.1 The demographic imperative. (2) 1.2 The economic imperative. (2) 1.3 The technological imperative. (2) QUESTION 2 Discuss the two components of intercultural communication, namely culture and communication. (5) QUESTION 3 The social sciences offer various models that help explain how immigrants interact with and adapt to their new host environment. What are the key differences and similarities between the transitional model and the integrative model in explaining how immigrants interact with and adapt to their new host environment? (10) QUESTION 4 Explain the following tensions in intercultural communication and provide examples from your experience. 4.1 Personal-contextual dialectic. (3) 4.2 Cultural-individual dialectic. (3) 4.3 Differences-similarity dialectic. (3) Sub-total: [30] QUESTION 1 Mass media 1.1 Describe the role of the mass media in the modernisation process. (3) 1.2 Discuss the use of mass media in development of the following areas: 1.2.1 The press and development. (3) 1.2.2 The radio and development. (3) 1.2.3 Television and development. (3) 1.2.4 Film and development. (3) QUESTION 2 2.1 Define the process of social change and provide an example of this process. (3) 2.2 Discuss the following early social theorists’ ideas about social change: 2.2.1 Charles Darwin (3) 2.2.2 Emile Durkheim (3) 2.2.3 Karl Marx (3) 2.2.4 Marx Weber (3) Sub-total: [30] SECTION 3 HEALTH COMMUNICATION QUESTION 1 Read the scenario below and answer the questions that follow. Thembi has lost her mother to cancer and is not feeling well. She is constantly anxious and tearful, and is feeling down and morbid. Her best friend, Thomas, suggests that she join a social support group to learn to cope with her grief. He suggests a group called the Anxiety and grief support group. Thomas helps Thembi to the best of his ability by listening to her and supporting her. Her family (father and siblings) also help her by supporting her. Thembi decides to join the group but is nervous and uncertain. 1.1 Provide a definition of a social support group, and explain what social support groups are and why are they formed. (4) 1.2 Explain what a self-help group is. What group does Thomas suggest to Thembi? (3) 1.3 List the services that social support groups provide to their members. (7) SECTION 2 DEVELOPMENT COMMUNICATION 1.4 In the scenario above, who is providing informal social support to Thembi? (2) 1.5 How can cultural tolerance further support group members? (3) 1.6 What are the feelings new members experience when joining support groups? Explain what Thembi might have felt when joining the group in the scenario above. (6) QUESTION 2 Internal and external organisational communication 2.1 Define internal communication and provide a practical example of internal communication in a healthcare setting. (2½) 2.2 Define external communication and provide a practical example of external communication in a healthcare setting. (2½)
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