Running Head: INTERGRATED MARKETING STRATEGIES 2

Introduction Currently modern marketing organizations strive to deliver short notes across various platforms and mediums. Integrated is the key to achieving the marketing goal. This involves the continuity and uniformity of simple strategies that are able to change the marketing world to an entire new level. (Duncan & Caywood, 1996) The adoption and implementation of marketing strategies can establish a competitive environment for the success of a business. Even though various companies continues to employ linear direct marketing procedures from the creation of goods, messages and the addition of imputes to the combinations to the presentation of the brands to media platforms and sale force to consumers, a landscape involving a consumer controlled communication has come up with a quicker dynamic consumer learning procedures.