Need Recognition: - While having a Family Trip to other city, I decided to book resting place for weekend. I checked the online websites i.e. Expedia, Booking etc. I found www.booking.com more comprehensive and had wide range of hotels, inns, resting plac

Buyer’s Behavior: It refers to an act or decision which the people undertake to buy products or services for single or collective usage. Model of Consumer’s Buying Behavior: The model is a well-structured step-by-step process which shows Buying is also an art. Under the influence of marketing stimuli (product, price, place, and promotion) and gradual environmental factors (situational, personal, psychological, economic, technological, political, cultural, societal), a customer understands the need to make a purchase by following their gut, ego, characteristics, beliefs, family values, and motivation, resulting in the final decision making whether buy it or not. To understand this hierarchy, I have chosen “Hotel Booking” to elaborate in structural steps. Need Recognition: - While having a Family Trip to other city, I decided to book resting place for weekend. I checked the online websites i.e. Expedia, Booking etc. I found more comprehensive and had wide range of hotels, inns, resting places etc. we decided to stay in hotel rather than apartment or inn as it could be more secure and easy access to nearby market for routine shopping. So, we achieved the first step. At the first stage, the buyer recognizes that there is a need for a product or service. Search for Information: - I chose little expensive hotel over cheaper one which found unsuitable & unhygienic for family stay through reviews. I assured hotel staff aware to serve us 1. Free Wifi, 2. Plasma TV, 3. Crockery, 4. Double Bed Furnished, 5. Attached Bathroom, 6. Iron, 7. Coffee or Tea, 8. Free Breakfast in the morning etc. With overall 4-star rating, we decide to go for that hotel and 2nd step was covered After understanding the need for a product or service, the buyer starts looking for information. They might obtain it from different sources (friends, commercials, mass media). Product Evaluation: - Although the price and the distance from the visiting place was higher & farther yet we were determined for selected one. Thus, we achieved the next step of buyer’s procedure. Once all the necessary information has been gathered, the buyer starts to evaluate a choice. They might consider key features and pricing over others. Product Choice & Purchase: - I followed the paid plan and paid half of the amount online for weekend stay and remaining half at hotel, if it would be according to our standard, we would be paid otherwise stayed there for one night only, as doing so, we consumed another step. The buyer makes a purchase decision. Post Purchase & Evaluation: - The hotel was marvelous surrounded by hills and natural environment which really amused us and thought came to mind that our decision was worthwhile and splendid. The staff was cooperative and even they gave us promotional gifts and free dinner which wasn’t included in the menu. It was really met our expectations and there wasn’t any post-purchase dissonance, even we gave hefty tips to the hotel crew. Hence, we completed another step of buying procedure After purchasing the product or service, the buyer assesses whether it has met their expectations. Disposal of the Product: - There is final step which is not considered in the stated model but mentioned in Principles of Marketing (2015) By using the services, we praised about hotel and hospitality to family & friends and remarked online as 10/10 to the website. Collectively, we accomplished the final step of the hierarchy i.e. At this stage, buyer might also leave an online review about the purchase or share feedback with subscribers, colleagues, or friends.