Assume that you are a sales consultant for a local product or service. Prepare an analysis for the company and address the following: Sales Consultant: Sales consultants are salespersons who use the consultative approach to find potential customers for

1. Provide a brief background of the company and mention the major markets. Mistplay Inc. A McGill University graduate Henry Machalani has established his entrepreneurial company named Mistplay Inc. back in 2016. It’s a mobile gaming technology company that connects millions of Android Users to one platform through different software games & apps. Today Mistplay Inc. is named the 16th fastest growing company in North America by Deloitte Fast 500. It has also been named first in Quebec by L'actualité and fourth in Canada by The Globe and Mail. Mistplay is constantly designing and building new products that touch millions of people, all while offering a workplace that plays as hard as it works. 2. What are the striking benefits, as mentioned in the study for marketing these products or services to consumers? Services to Customers: - • Everyone is looking for ways to make extra money on the side. Well, Mistplay might fit that call for some. Similar to survey sites, Mistplay is an app that allows users to play games on their phones while building points in a loyalty program that rewards can be turned into gift cards, steam credit, and other prizes. Although the app doesn’t pay cash, it’s an indirect way to make money online. • One of Mistplay’s latest products is Eco play, an app that allows users to plant trees by playing free Android games. The goal is to plant one billion trees. They're excited to be a part of giving back to our planet. 3. Briefly describe the company's marketing strategy model. According to the company TechJury, the gaming industry has been worth a whopping $180 billion in 2021. Although the company Mistplay Inc. has its Marketing Staff by arranging online meet-up events, Seminars in Universities, etc., the most obtained marketing strategy is Digital Marketing through the following ways. Engage with Influencers: - The Mistplay teawhichwho is developing an online gaming platform, puzzle-game app, live casino, etc. is using Influencers to promote their product or service. They quickly get their business in front of a readymade audience by engaging with a gaming influencer. Utilize Video Content: - According to a study by Smart Insights, video content accounted for 78% of all global data traffic in 2019. So, Mistplay Inc. unquestionably uses video marketing as one of its key strategies. Today, gamers do not just enjoy playing games. They also enjoy watching them. Incredibly, 48% of gamers on YouTube admit they spend more time watching games than playing them. Creation of Captivating Blog: - The company has a website to promote its gaming business. But they have also included engaging content that boosts their search engine rankings and attracts new visitors. Mistplay Inc. team spread more information about their new products or services, share interesting articles on other topics, and keep the world updated with their latest news. Building Brand with Social Media: - The popularity of specific social media platforms may change from time to time, but Mistplay Inc. knows this thing to brand in front of a worldwide audience that meets their demographic objectives, by using platforms like Facebook, Twitter, and Instagram. 4. What other product-pricing strategies, if any, would you recommend to maximize profit in the short and long term? Common Money-Making Strategies for the game developer company, are: - 1. Twitch Streaming - Twitch. tv, which was purchased by Amazon in 2014 and now has over 15 million daily active users, allows people to air a picture-and-picture stream of their computer or game console screen along with a webcam video of themselves. Because of this picture-and-picture format, Twitch quickly became thought of as the social platform for gamers. 2. Gamer Sponsorship – Mistplay team consists of renowned software designers and gamers who are using a simple technique as gaming has gotten more interconnected and social, influencer marketing is also starting to thrive in the video game industry. 3. Competitors Persuasion – Though there is vast competition in gaming technology worldwide and Canadian soil is very fertile in Gaming Software Technology and Video Game Developers. Yet the company has earned the name though it’s not as close to Ubisoft Divertissements Inc. of Montreal, Canada which launched Assassination Creed, Far Cry, Tom Clancy’s Series, Hyper Scare, etc. Yet the company is admirable to gain the success in no time and giving tough time to its competitors. 4. Getting Reviews – Getting reviews from customers also encourage people to buy and download the game. By keeping in mind that the more positive reviews about the game, the more people are driven. 1. Pros of Mistplay: Receiving Gift Cards: - By using the Mistplay Inc. platform, the user receives a nice choice of gift cards and prepaid cards that u can redeem from playing various games. The value of these cards will typically range from $0.50 up to $50.00. No Credit Card Info Required: - Many times, apps or games are labeled as “free” by requiring to enter credit card information to buy upgrades within the game. But with Mistplay, there is no need to enter any financial information to use the app and redeem rewards. No Ads Within The App And Games: - Another challenge with other games and apps that are free, is they can be filled with ads and pop-ups. But Mitsplay’s app and games are completely ad-free. 2. Cons of Mistplay: - No Direct Cash Award:- Mistplay has become popular and maybe people might think they can use the app to make money directly. Unfortunately, the user can redeem awards up to $50 only. For Android Users Only: - The Mistplay app is currently only available for Android users. Earning Points Gets Challenging: - By using the app more, unit earning rates will start to slow down as progress into the games become ultimately challenging.