Judgments
Customer Relationship Management (CRM)
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Uploaded on
02-04-2022
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Customer relationship management (CRM) is the combination of practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle (Chai, Ehrnes & Kiwak; 2020). Goals of CRM: - The basic needs of CRM are • To provide customer service relationships • To assist and increase in customer retention & loyalty • To increase the company’s sales growth. • To evaluate the customer’s profitability Benefits of CRM: - CRM benefits the businesses in: -
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Institution
MBA Or M.B.A. - Master Of Business Administration
Course
MBA or M.B.A. - Master of Business Administration
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- MBA or M.B.A. - Master of Business Administration
- Course
- MBA or M.B.A. - Master of Business Administration
Document information
- Uploaded on
- April 2, 2022
- Number of pages
- 4
- Written in
- 2022/2023
- Type
- Judgments
Subjects
- what is the impact
- if any
-
of crm on customer retention and loyalty to brands why is e crm important in the present day how can you explain customer gap under customer orientated marketing strategy
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