Assignment 1 - A report on promoting a Brand
Learning Aim A. Explore the use of branding
and the promotional mix in business
Name:
Unit 3: Branding and Promotion
Teacher:
Report
1
,To:
From:
Date: 12/01/2021
Purpose of the report: In this report I am going to explain how branding is used in
two businesses and compare the use of brand promotion in the two businesses.
The two brands I will be focusing on are Zara and Michael Kors which are two
different brands.
2
, Unit 3 – Promoting a Brand- Assignment 1 Task
1
You are working for a marketing consultancy business. You have been given the task
of producing promotional material that provides information on branding and
promotion to potential clients.
To do this, you will need to research real brands to investigate the use of branding in
businesses. Your research and assessment evidence will need to cover the importance
of branding to the business and brand characteristics of the brands researched.
Introduction
Branding, by definition, is a marketing practice in which a company creates a name,
symbol or design that is easily identifiable as belonging to the company. This helps to
identify a product and distinguish it from other products and services. P1. Branding
is important because not only is it what makes a memorable impression on
consumers but it allows your customers and clients to know what to expect from your
company. P1.
It is a way of distinguishing yourself from the competitors and clarifying what it is
you offer that makes you the better choice. Your brand is built to be a true
representation of who you are as a business, and how you wish to be perceived. P1.
Brand promotion is the practice of influencing potential customers to drive them to
buy our particular brand. Brand promotion is related to the interaction process.
Proper brand promotion helps customers in making sure that we have all that they
want. The brand promotion process will help not only have an economic interest it
also has a social interest. P1.
3
Learning Aim A. Explore the use of branding
and the promotional mix in business
Name:
Unit 3: Branding and Promotion
Teacher:
Report
1
,To:
From:
Date: 12/01/2021
Purpose of the report: In this report I am going to explain how branding is used in
two businesses and compare the use of brand promotion in the two businesses.
The two brands I will be focusing on are Zara and Michael Kors which are two
different brands.
2
, Unit 3 – Promoting a Brand- Assignment 1 Task
1
You are working for a marketing consultancy business. You have been given the task
of producing promotional material that provides information on branding and
promotion to potential clients.
To do this, you will need to research real brands to investigate the use of branding in
businesses. Your research and assessment evidence will need to cover the importance
of branding to the business and brand characteristics of the brands researched.
Introduction
Branding, by definition, is a marketing practice in which a company creates a name,
symbol or design that is easily identifiable as belonging to the company. This helps to
identify a product and distinguish it from other products and services. P1. Branding
is important because not only is it what makes a memorable impression on
consumers but it allows your customers and clients to know what to expect from your
company. P1.
It is a way of distinguishing yourself from the competitors and clarifying what it is
you offer that makes you the better choice. Your brand is built to be a true
representation of who you are as a business, and how you wish to be perceived. P1.
Brand promotion is the practice of influencing potential customers to drive them to
buy our particular brand. Brand promotion is related to the interaction process.
Proper brand promotion helps customers in making sure that we have all that they
want. The brand promotion process will help not only have an economic interest it
also has a social interest. P1.
3
