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  • Vrije Universiteit Brussel (VUB)
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Taak marketing

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20
Uploaded on
25-03-2022
Written in
2021/2022

Voor deze taak heb ik een 16/20 gehaald. Lessen werden gegeven door Prof. Timothy Desmet aan de VUB. Als je mijn taak gebruikt als houvast voor je eigen taak haal je zonder twijfel een hoge score. (ook mogelijk om alle taken in bundel te kopen)

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Institution
Vrije Universiteit Brussel (VUB)
Course
Inleiding Tot Marketing En Marktonderzoek

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Vegi Cooper
www.vegicooper.be




Astrid Delsaert
Schakeljaar Bedrijfskunde 2021-2022
VUB Faculteit Sociale Wetenschappen & Solvay Business School

, 1
INHOUD

ONTMOET COOPER ................................... 2
OMGEVINGSANALYSE ............................... 3
Rivalry within the industry........................ 3
Supplier Power ......................................... 3
Buyer Power ............................................. 3
Threat of Substitution ............................... 4
Threat of New Entry.................................. 4
MARKETINGFILOSOFIE .............................. 5
MARKETINGSTRATEGIE ............................. 7
Segmentatie ............................................. 7
Targeting ................................................ 10
Positionering .......................................... 11
MARKETINGPLAN ................................... 12
Product ................................................... 12
Prijs ........................................................ 16
Plaats...................................................... 17
Promotie ................................................ 18

, 2
ONTMOET COOPER


Hallo, ik ben Cooper!


Ik ben een grote mens- en dierenvriend. Mijn baasje houdt énorm veel van mij
en dat merk ik aan alles wat we samen doen: wandelingen in het dierenpark, de
vele knuffels voor het slapen gaan en het overheerlijke eten dat ik elke dag
weer voorgeschoteld krijg. Mijn voederbakje zit vol mineralen, vitaminen en
zeker niet te vergeten: vol smaak! Ik had vroeger nogal last van mijn maag en
mijn adem rook niet al te fris. Sinds mijn baasje me Vegi Cooper te eten geeft
zijn al die problemen van de baan. En mijn vacht is ook ineens super hard gaan
schijnen!
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Institution
Vrije Universiteit Brussel (VUB)
Study
Bedrijfskunde
Course
Inleiding Tot Marketing En Marktonderzoek

Document information

Uploaded on
March 25, 2022
Number of pages
20
Written in
2021/2022
Type
OTHER
Person
Unknown

Subjects

  • marketing
  • marktonderzoek
  • taak
  • vub
  • inleiding tot de marketing en marktonderzoek
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