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Essay Strategie (CC14) Communicatiestrategie, ISBN: 9789001899875 Hva

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25 pages
2021/2022 Written for academic year
Institution
Hogeschool Van Amsterdam (HvA)
Course
Strategie (CC14)
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Een portfolio waarin verschillende soorten strategieën zijn behandeld voor het bedrijf America Today. Ik heb een 7,8 gescoord voor deze portfolio.

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Strategie
Vervangende individuele portfolio




Naam Ridvan Toprak

Studentnr 500734181
Klas 4

Module CC14 Z35N
Docent Jeroen Geven
Datum 4-2-2022

,Strategie
Ridvan Toprak




Inleiding
In deze portfolio zal er geprobeerd worden om tot een degelijk communicatie advies te
komen door verschillende onderzoeksmethoden en strategieen in te zetten voor het bedrijf
America Today Nederland. Aan de hand van dit communicatie advies zal het merkvoorkeur
en merkwaardering vergroot worden onder de doelgroep jongvolwassenen. Ook zal er een
relatieve positie ingenomen worden in het brein van jongvolwassenen ten opziche van
andere concurrerede merken.




2

, Picture 402 ...
Strategie
Ridvan Toprak




Inhoudsopgave
1 Hoofdstuk A: Business Model Canvas.................................................................................4
2 Hoofdstuk B: Stakeholdersanalyse......................................................................................6
3 Hoofdstuk C: Persona......................................................................................................... 9
4 Hoofdstuk D: Customer Journey Mapping........................................................................13
5 Hoofdstuk E: Theoretische verdieping...............................................................................14
6 Hoofdstuk F: Strategisch Communicatieadvies.................................................................23
7 Bibliografie......................................................................................................................... 25
1 Hoofdstuk A: Business Model Canvas............................................................................4
2 Hoofdstuk B: Stakeholdersanalyse.................................................................................6
3 Hoofdstuk C: Persona.....................................................................................................9
4 Hoofdstuk D: Customer Journey Mapping.....................................................................13
5 Hoofdstuk E: Theoretische verdieping...........................................................................14
6 Hoofdstuk F: Strategisch Communicatieadvies.............................................................22
7 Bibliografie.................................................................................................................... 24




3
Connected book
image
Wil Michels Communicatiestrategie
Publisher: Unknown ISBN: 9789001899875 Edition: 3

Document information

Study
Bachelor Communicatie
Uploaded on
March 21, 2022
Number of pages
25
Written in
2021/2022
Type
Essay
Professor(s)
Unknown
Grade
7-8
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