Unit 29 Assignment 3
Relationship marketing – merchandising and retail
pathway
Attracting and Retaining Customers
Amy Louisa Riley
, Contents Page
1.1 – Introduction
1.2 – Section 1
1.3 – Section 2
1.4 – Section 3
1.1 - Introduction
The purpose of this report is to first identify and analyze some of the important financial and
non-financial relationship marketing methods used by my chosen business Amazon and how
Relationship marketing – merchandising and retail
pathway
Attracting and Retaining Customers
Amy Louisa Riley
, Contents Page
1.1 – Introduction
1.2 – Section 1
1.3 – Section 2
1.4 – Section 3
1.1 - Introduction
The purpose of this report is to first identify and analyze some of the important financial and
non-financial relationship marketing methods used by my chosen business Amazon and how
