COM2601/101/3/2021
Tutorial Letter 101/3/2021
Organisational Communication
COM2601
Semesters 1 and 2
Department of Communication Science
This tutorial letter contains important information
about your module.
BARCODE
, CONTENTS
Page
1 INTRODUCTION TO THE MODULE ................................................................................................ 3
2 PURPOSE AND OUTCOMES .......................................................................................................... 4
2.1 Purpose .............................................................................................................................................. 4
2.2 Outcomes........................................................................................................................................... 4
3 LECTURER(S) AND CONTACT DETAILS ...................................................................................... 4
3.1 Lecturer(s).......................................................................................................................................... 4
3.2 Department ........................................................................................................................................ 4
3.3 University ........................................................................................................................................... 5
4 RESOURCES .................................................................................................................................... 6
4.1 Prescribed book(s)............................................................................................................................. 6
4.2 Recommended book(s) ..................................................................................................................... 6
4.3 Electronic reserves (e-reserves) ....................................................................................................... 6
5 STUDENT SUPPORT SERVICES .................................................................................................... 7
6 STUDY PLAN .................................................................................................................................... 9
7 PRACTICAL WORK.......................................................................................................................... 9
8 ASSESSMENT .................................................................................................................................. 9
8.1 Assessment criteria ........................................................................................................................... 9
8.2 Assessment plan ............................................................................................................................. 10
8.3 Assignment numbers ....................................................................................................................... 10
8.3.1 General assignment numbers ......................................................................................................... 10
8.3.2 Unique assignment numbers ........................................................................................................... 10
8.4 Assignment due dates ..................................................................................................................... 11
8.5 Submission of assignments ............................................................................................................. 11
8.6 The assignments ............................................................................................................................. 14
8.7 Other assessment methods ............................................................................................................ 29
8.8 The examination .............................................................................................................................. 29
9 FREQUENTLY ASKED QUESTIONS ............................................................................................ 34
10 SOURCES CONSULTED ............................................................................................................... 34
11 IN CLOSING .................................................................................................................................... 34
2
, COM2601/101/3/2021
Dear Student
As part of this tutorial letter, we wish to inform you that Unisa has implemented a transformation
charter based on five pillars and eight dimensions. In response to this charter, we have also
placed curriculum transformation high on the agenda. For your information, curriculum
transformation includes the following pillars: student-centred scholarship, the pedagogical
renewal of teaching and assessment practices, the scholarship of teaching and learning, and
the infusion of African epistemologies and philosophies. These pillars and their principles will be
integrated at both the programme and module levels, as a phased-in approach. You will notice
the implementation thereof in your modules, and we encourage you to fully embrace these
changes during your studies at Unisa.
1 INTRODUCTION TO THE MODULE
Welcome to this second-level module in Organisational Communication. The topic is closely
related to a number of other modules that are presented at second- and third-year level. It is
important to understand the content of this module, because this will prepare you for the other
modules that will form part of communication studies, for example, Public Relations and
Advertising as well as Integrated Organisational Communication.
You need to approach this module as follows:
• Read through this very important tutorial (Tutorial Letter 101 for COM2601) from beginning
to end. It will inform you about the entire contents of this module, will tell you about your
assignments and will explain what is required of you for your exam portfolio. You will need
to refer to it throughout the semester.
• Turn to your study guide for this module – the only study guide for COM2601
(Organisational Communication) – and read through the introduction. This gives an
overview, structures the content and explains the learning outcomes for this module.
• Draw up your own study programme for the semester, which extends over a period of
15 weeks. Please take into account the portfolio examination date and allow sufficient time
to work on it.
• Start your studies with unit 1 of your study guide. Complete all activities in each study unit
because they will not only prepare you for the portfolio examination but will also teach you
how to apply various skills in practice.
• Make sure that you read through Tutorial Letter CMNALLE/301, which explains the
requirements for the technical presentation of assignments and your portfolio. This tutorial
letter can be found on myUnisa under the Official Study Material tab.
3
, 2 PURPOSE AND OUTCOMES
2.1 Purpose
The purpose of this module is as follows:
• To equip students with both theoretical knowledge of organisational communication and
the practical skills that can be applied in different business contexts.
2.2 Outcomes
To attain this purpose successfully, you must achieve the three basic outcomes set for this
module and be able to:
• identify communication deficiencies in an organisation by using appropriate organisational
communication assessment methodologies
• apply your knowledge of the theoretical principles of organisational communication in the
business environment
• demonstrate knowledge of communication processes and use appropriate communication
technologies and media in organisational communication
Tutorial Letter 101 (this tutorial letter) will help you to achieve the above objectives: Read
through it carefully. This is very important to aid your success in this module, as it expands on
all the aspects you should take note of. You must also read through
Tutorial Letter CMNALLE/301 in conjunction with this tutorial letter because it expands on
aspects such as the technical requirements for assignments submitted to the Department of
Communication Science.
3 LECTURER(S) AND CONTACT DETAILS
3.1 Lecturer(s)
If you have any enquiries regarding academic matters, you can phone your lecturers from
08:00 to 16:00 on weekdays. Alternatively, you can contact them by e-mail.
Ms G B Essop
Tel 012 429 6755
E-mail
3.2 Department
If you have any administrative enquiries, please contact one of the following departmental
secretaries:
Ms A Vermeulen Mrs MN Malefo
Tel 012 429 6016 Tel 012 429 6565
E-mail E-mail
4
Tutorial Letter 101/3/2021
Organisational Communication
COM2601
Semesters 1 and 2
Department of Communication Science
This tutorial letter contains important information
about your module.
BARCODE
, CONTENTS
Page
1 INTRODUCTION TO THE MODULE ................................................................................................ 3
2 PURPOSE AND OUTCOMES .......................................................................................................... 4
2.1 Purpose .............................................................................................................................................. 4
2.2 Outcomes........................................................................................................................................... 4
3 LECTURER(S) AND CONTACT DETAILS ...................................................................................... 4
3.1 Lecturer(s).......................................................................................................................................... 4
3.2 Department ........................................................................................................................................ 4
3.3 University ........................................................................................................................................... 5
4 RESOURCES .................................................................................................................................... 6
4.1 Prescribed book(s)............................................................................................................................. 6
4.2 Recommended book(s) ..................................................................................................................... 6
4.3 Electronic reserves (e-reserves) ....................................................................................................... 6
5 STUDENT SUPPORT SERVICES .................................................................................................... 7
6 STUDY PLAN .................................................................................................................................... 9
7 PRACTICAL WORK.......................................................................................................................... 9
8 ASSESSMENT .................................................................................................................................. 9
8.1 Assessment criteria ........................................................................................................................... 9
8.2 Assessment plan ............................................................................................................................. 10
8.3 Assignment numbers ....................................................................................................................... 10
8.3.1 General assignment numbers ......................................................................................................... 10
8.3.2 Unique assignment numbers ........................................................................................................... 10
8.4 Assignment due dates ..................................................................................................................... 11
8.5 Submission of assignments ............................................................................................................. 11
8.6 The assignments ............................................................................................................................. 14
8.7 Other assessment methods ............................................................................................................ 29
8.8 The examination .............................................................................................................................. 29
9 FREQUENTLY ASKED QUESTIONS ............................................................................................ 34
10 SOURCES CONSULTED ............................................................................................................... 34
11 IN CLOSING .................................................................................................................................... 34
2
, COM2601/101/3/2021
Dear Student
As part of this tutorial letter, we wish to inform you that Unisa has implemented a transformation
charter based on five pillars and eight dimensions. In response to this charter, we have also
placed curriculum transformation high on the agenda. For your information, curriculum
transformation includes the following pillars: student-centred scholarship, the pedagogical
renewal of teaching and assessment practices, the scholarship of teaching and learning, and
the infusion of African epistemologies and philosophies. These pillars and their principles will be
integrated at both the programme and module levels, as a phased-in approach. You will notice
the implementation thereof in your modules, and we encourage you to fully embrace these
changes during your studies at Unisa.
1 INTRODUCTION TO THE MODULE
Welcome to this second-level module in Organisational Communication. The topic is closely
related to a number of other modules that are presented at second- and third-year level. It is
important to understand the content of this module, because this will prepare you for the other
modules that will form part of communication studies, for example, Public Relations and
Advertising as well as Integrated Organisational Communication.
You need to approach this module as follows:
• Read through this very important tutorial (Tutorial Letter 101 for COM2601) from beginning
to end. It will inform you about the entire contents of this module, will tell you about your
assignments and will explain what is required of you for your exam portfolio. You will need
to refer to it throughout the semester.
• Turn to your study guide for this module – the only study guide for COM2601
(Organisational Communication) – and read through the introduction. This gives an
overview, structures the content and explains the learning outcomes for this module.
• Draw up your own study programme for the semester, which extends over a period of
15 weeks. Please take into account the portfolio examination date and allow sufficient time
to work on it.
• Start your studies with unit 1 of your study guide. Complete all activities in each study unit
because they will not only prepare you for the portfolio examination but will also teach you
how to apply various skills in practice.
• Make sure that you read through Tutorial Letter CMNALLE/301, which explains the
requirements for the technical presentation of assignments and your portfolio. This tutorial
letter can be found on myUnisa under the Official Study Material tab.
3
, 2 PURPOSE AND OUTCOMES
2.1 Purpose
The purpose of this module is as follows:
• To equip students with both theoretical knowledge of organisational communication and
the practical skills that can be applied in different business contexts.
2.2 Outcomes
To attain this purpose successfully, you must achieve the three basic outcomes set for this
module and be able to:
• identify communication deficiencies in an organisation by using appropriate organisational
communication assessment methodologies
• apply your knowledge of the theoretical principles of organisational communication in the
business environment
• demonstrate knowledge of communication processes and use appropriate communication
technologies and media in organisational communication
Tutorial Letter 101 (this tutorial letter) will help you to achieve the above objectives: Read
through it carefully. This is very important to aid your success in this module, as it expands on
all the aspects you should take note of. You must also read through
Tutorial Letter CMNALLE/301 in conjunction with this tutorial letter because it expands on
aspects such as the technical requirements for assignments submitted to the Department of
Communication Science.
3 LECTURER(S) AND CONTACT DETAILS
3.1 Lecturer(s)
If you have any enquiries regarding academic matters, you can phone your lecturers from
08:00 to 16:00 on weekdays. Alternatively, you can contact them by e-mail.
Ms G B Essop
Tel 012 429 6755
3.2 Department
If you have any administrative enquiries, please contact one of the following departmental
secretaries:
Ms A Vermeulen Mrs MN Malefo
Tel 012 429 6016 Tel 012 429 6565
E-mail E-mail
4
