D2 Recommend one country (either Poland or India) that a selected
business (Innocent Drinks) could target for international trade,
justifying your decision.
In my opinion, I believe that Innocent should target India for international trade, due to the
large area of development available.
External influences
What are the country's immigration policies, how much immigration is there, and which
industries benefit from it? If necessary, Innocent Smoothie will be able to determine whether
it can hire people from all around the world to work in that market. This might make
Innocent's workforce more talented and varied, potentially increasing productivity and
promoting them as a non-discriminatory company. Furthermore, because India has the
world's second-largest population, there are several opportunities to hire individuals.
Municipal and federal governments both have deficit budgets. When expenses surpass
revenue, a country's financial health is shown by a budget deficit. This raises GDP in the
short term, but it could lead to higher inflation in the long run. The bond rating of the national
government is investment grade. Innocent would have to plan carefully in the long run
because a spike in inflation will almost certainly reduce their revenue because more people
are saving than consuming.
Innocent Drinks' transportation is crucial because if all of their products are carried by
carbon-emitting equipment, Innocent's carbon footprint will grow. If this is the case, many
customers may refuse to buy your products since you aren't actively trying to lower your
carbon footprint, which is harmful to the environment.
Strengths and Opportunities
As shown by the rising GDP growth rate, India’s economic demand is growing. Innocent
Smoothie may be able to profit from this trend by expanding its product line and targeting
new customers. Tracking changes in customer purchasing behaviour and building value
propositions is a good place to start. This allows Innocent to improve revenue and profits
while also increasing brand recognition.
Another one of Innocent's selling advantages in India is that it is the world's second-largest
grower of fresh fruit. This means that Innocents' products will not only appeal to the Indian
consumer market, but they will also be able to manufacture them in India due to the climate.
Healthy smoothies are in high demand in India, with street vendors selling these fresh fruit
drinks all throughout the country.
In 2022, the other juice, juice mixes, and smoothies categories will generate $1,131.9 million
in revenue. The market is predicted to increase at a 3.27 per cent yearly rate. This data
indicates that there is lots of opportunity for growth in the market, as well as opportunities for
Innocent to profit from it.
business (Innocent Drinks) could target for international trade,
justifying your decision.
In my opinion, I believe that Innocent should target India for international trade, due to the
large area of development available.
External influences
What are the country's immigration policies, how much immigration is there, and which
industries benefit from it? If necessary, Innocent Smoothie will be able to determine whether
it can hire people from all around the world to work in that market. This might make
Innocent's workforce more talented and varied, potentially increasing productivity and
promoting them as a non-discriminatory company. Furthermore, because India has the
world's second-largest population, there are several opportunities to hire individuals.
Municipal and federal governments both have deficit budgets. When expenses surpass
revenue, a country's financial health is shown by a budget deficit. This raises GDP in the
short term, but it could lead to higher inflation in the long run. The bond rating of the national
government is investment grade. Innocent would have to plan carefully in the long run
because a spike in inflation will almost certainly reduce their revenue because more people
are saving than consuming.
Innocent Drinks' transportation is crucial because if all of their products are carried by
carbon-emitting equipment, Innocent's carbon footprint will grow. If this is the case, many
customers may refuse to buy your products since you aren't actively trying to lower your
carbon footprint, which is harmful to the environment.
Strengths and Opportunities
As shown by the rising GDP growth rate, India’s economic demand is growing. Innocent
Smoothie may be able to profit from this trend by expanding its product line and targeting
new customers. Tracking changes in customer purchasing behaviour and building value
propositions is a good place to start. This allows Innocent to improve revenue and profits
while also increasing brand recognition.
Another one of Innocent's selling advantages in India is that it is the world's second-largest
grower of fresh fruit. This means that Innocents' products will not only appeal to the Indian
consumer market, but they will also be able to manufacture them in India due to the climate.
Healthy smoothies are in high demand in India, with street vendors selling these fresh fruit
drinks all throughout the country.
In 2022, the other juice, juice mixes, and smoothies categories will generate $1,131.9 million
in revenue. The market is predicted to increase at a 3.27 per cent yearly rate. This data
indicates that there is lots of opportunity for growth in the market, as well as opportunities for
Innocent to profit from it.
