MNG3701 ASSIGNMENT 2 SEMESTER 1 OF 2022

MNG3701 ASSIGNMENT 2
SEMESTER 1 - 2022

, TABLE OF CONTENTS


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INTRODUCTION ………………………………………………………………………………………………………… 2

QUESTION 1.1
a) Your discussion should differentiate between tangible and intangible resources.
Use the case study to provide examples for each ……………………………………………………… 3-4

b) Indicate whether you regard examples of resources provided in a) as a strength or
a weakness and give reasons for your answer …………………………………………………………… 4

QUESTION 1.2
Discuss the concept of capabilities. Thereafter, use the value chain to classify and
explain any five capabilities of TFG …………………………………………………………………………… 5-6

QUESTION 1.3
Use TFG brands as examples to explain the various business level strategies for
creating and sustaining competitive advantage ………………………………………………………… 7-9

CONCLUSION ……………………………………………………………………………………………………………. 10

REFERENCE LIST ………………………………………………………………………………………………………… 11




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