Unit 22: Market
Research
Assignment 2
Market research in
Action
By William Axelby
Page
1
, CONTENTS PAGE:
Bibliography..............................................................................................................3
Introduction - Planning of research objectives.....................................................4
1. Set out of Main Problem
2. Set out research Objectives
3. What Data is to be collected
4. Secondary Research
Pilot questionnaire design........................................................................................6
1. Pilot sampling plan
2. Sampling method
3. Sampling size
Design and Implementation of Pilot …………………………................................7
1. Design of Pilot questionnaire
2. Review of Pilot questionnaire
Page
2
Research
Assignment 2
Market research in
Action
By William Axelby
Page
1
, CONTENTS PAGE:
Bibliography..............................................................................................................3
Introduction - Planning of research objectives.....................................................4
1. Set out of Main Problem
2. Set out research Objectives
3. What Data is to be collected
4. Secondary Research
Pilot questionnaire design........................................................................................6
1. Pilot sampling plan
2. Sampling method
3. Sampling size
Design and Implementation of Pilot …………………………................................7
1. Design of Pilot questionnaire
2. Review of Pilot questionnaire
Page
2