Wax Perfection
. Wax Perfection is a record shop in the local town which sells mainly new vinyl
albums therefore, this rationale is for them which will include the marketing aims and
objectives, competition, target market and many other factors which will help to
increase awareness of Wax Perfections existing record shop.
. The UK recorded music industry has a total value (revenue) of £839.4 million in
2017. This represented an increase of 10.6% on 2016.
. According to Kantar, the overall value pf the vinyl market in the UK for the latest
quarter (in the 12 weeks to 1st July) was 25 million. 420,000 people bought a vinyl
record in this period, up by 6.6. % vs. Q1 (that is, the 12 weeks to 1 st April).
. Vinyl records remain a niche market when compared to overall music
consumption. Overall, in 2019, physical sales make up around 9%
. A Kantar survey of 1014 people found that, in the UK, 59% of people wither has ‘a
few’ (35%) or lots (24%) of vinyl records. Men did appear to be bigger fans of format,
with 65% saying they owned some vinyl (vs 53% of women). Just 8% of those under
18 said they owned any, perhaps unsurprisingly, while 74% of those over 65 have
some or lots in their collection. 36% of those aged 25-34 said they owned some, with
around 15% saying they owned “lots”. 4% of our respondents claimed not to even
know what a vinyl record was!
. The new figures reveal that nearly one in five (18%) of all albums purchased across
2020 were vinyl, with 4.8 million LPs being purchased. The new numbers are 10%
up on 2019’s figures, and the highest since the Britpop boom of the early 1990s.
, . Up to 230 independent record shops from every corner of the UK, as well as
thousands around the world, were set to take part in the celebrations with live in-
store performances, mini street festivals and entertainment.
. But with the ongoing coronavirus crisis continuing to hit the UK music industry,
organisers have been forced
to postpone this year’s event
for a second time.
Consumers - The latest data
form the Great Britain TGI
study of consumer behaviour reveals that just over fifth of adults in Britain who have
bought music in the past 12 months have bought vinyl records, representing over
four million people.
. Of these, 13% (over half a million people) have bought more than 10 vinyl albums
in the past year and 20% (over 800,000 people) have spent £50 or more on vinyl
records.
. The most popular venues for buying vinyl records are second hand/vintage shops,
frequented by 30% of vinyl buyers. These are followed by specialist music shops
such as HMV (28%), websites (27%) and auction sites (20%).
. Compared to the average buyers of music, buyer of vinyl record are 57% more
likely to be aged 25 (i.e. aged 15-24) and over a fifth more likely to be London-
based.
. Buyers of vinyl records are considerably more likely than the average music buyers
to like to stand out and have fun. They are 48% more likely to say they like to stand
. Wax Perfection is a record shop in the local town which sells mainly new vinyl
albums therefore, this rationale is for them which will include the marketing aims and
objectives, competition, target market and many other factors which will help to
increase awareness of Wax Perfections existing record shop.
. The UK recorded music industry has a total value (revenue) of £839.4 million in
2017. This represented an increase of 10.6% on 2016.
. According to Kantar, the overall value pf the vinyl market in the UK for the latest
quarter (in the 12 weeks to 1st July) was 25 million. 420,000 people bought a vinyl
record in this period, up by 6.6. % vs. Q1 (that is, the 12 weeks to 1 st April).
. Vinyl records remain a niche market when compared to overall music
consumption. Overall, in 2019, physical sales make up around 9%
. A Kantar survey of 1014 people found that, in the UK, 59% of people wither has ‘a
few’ (35%) or lots (24%) of vinyl records. Men did appear to be bigger fans of format,
with 65% saying they owned some vinyl (vs 53% of women). Just 8% of those under
18 said they owned any, perhaps unsurprisingly, while 74% of those over 65 have
some or lots in their collection. 36% of those aged 25-34 said they owned some, with
around 15% saying they owned “lots”. 4% of our respondents claimed not to even
know what a vinyl record was!
. The new figures reveal that nearly one in five (18%) of all albums purchased across
2020 were vinyl, with 4.8 million LPs being purchased. The new numbers are 10%
up on 2019’s figures, and the highest since the Britpop boom of the early 1990s.
, . Up to 230 independent record shops from every corner of the UK, as well as
thousands around the world, were set to take part in the celebrations with live in-
store performances, mini street festivals and entertainment.
. But with the ongoing coronavirus crisis continuing to hit the UK music industry,
organisers have been forced
to postpone this year’s event
for a second time.
Consumers - The latest data
form the Great Britain TGI
study of consumer behaviour reveals that just over fifth of adults in Britain who have
bought music in the past 12 months have bought vinyl records, representing over
four million people.
. Of these, 13% (over half a million people) have bought more than 10 vinyl albums
in the past year and 20% (over 800,000 people) have spent £50 or more on vinyl
records.
. The most popular venues for buying vinyl records are second hand/vintage shops,
frequented by 30% of vinyl buyers. These are followed by specialist music shops
such as HMV (28%), websites (27%) and auction sites (20%).
. Compared to the average buyers of music, buyer of vinyl record are 57% more
likely to be aged 25 (i.e. aged 15-24) and over a fifth more likely to be London-
based.
. Buyers of vinyl records are considerably more likely than the average music buyers
to like to stand out and have fun. They are 48% more likely to say they like to stand
