College aantekeningen Sportcommunicatie College 3

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College aantekeningen Sportcommunicatie College 3

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2014/2015

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College aantekeningen Sportcommunicatie College 3

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Sportcommunicatie les 3

Extern winnen is intern beginnen
Emoties spelen bij interne communicatie een belangrijke rol

Interne publieksgroepen:
- Directie
- Management
- Medewerkers / leden / teamgenoten
- Technische staf / trainers
- Sportarts / fysiotherapeut / mental coach
- OR (ondernemingsraad)
- Commissarissen
- Vaste externe adviseurs
Dus ook: de stadionbeheerder, barman/vrouw, veldonderhoud, materialenman/vrouw

Interne communicatie is vooral informeren en motiveren
- Vergroten van betrokkenheid
- Voorkomen van geruchtencircuit

Belang interne communicatie
Interne communicatie speelt cruciale rol:
- Goede interne communicatie is voorwaarde voor een goede externe communicatie
- Acceptatie en uitdragen van eigen gewenste identiteit
- Uniforme beeldvorming naar buiten
- Informatie-uitwisseling binnen organisatie

Belang IC stijgt
Interne communicatie steeds belangrijker:
- Meer zakelijke dienstverlening
- Klantgerichte aanpak
- Snelle, nieuwe ontwikkelingen in techniek en maatschappij (nieuwe media)
- Scholing en democratisering medewerkers
- Flexibilisering van arbeid
- Projecten

Kenmerken slechte interne communicatie:
- Weinig interactie tussen management en medewerkers
- Geen veranderingsbereidheid
- Geen selectie op verspreide informatie(overdaad)
- Trage, ondoorzichtige besluitvorming
- Conflicten door onvoldoende communicatie
- Veel en inefficiënt vergaderen

Document information

Study: SPECO
Uploaded on: November 30, 2021
Number of pages: 3
Written in: 2014/2015
Type: Class notes
Professor(s): Brandts
Contains: 3

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