Written by students who passed Immediately available after payment Read online or as PDF Wrong document? Swap it for free 4.6 TrustPilot
logo-home
Previously searched by you
Previously searched by you
logo
  • NHL Stenden Hogeschool (NHL)
  • Consumentengedrag
To add items to your wishlist, you must be logged in
Document preview thumbnail
Preview 2 out of 12 pages
Summary

Consumentengedrag de basis samenvatting H6

0.0
(0 reviews)
- sold
12 pages
2021/2022 Written for academic year
Institution
NHL Stenden Hogeschool (NHL)
Course
Consumentengedrag
Document preview thumbnail
Preview 2 out of 12 pages

Een uitgebreide en overzichtelijke samenvatting van Consumenten gedrag de Basis H6. Zoek jij een complete samenvatting van H1 t/m 12? Deze samenvatting kun je vinden in mijn profiel.

Content preview

Consumentengedrag de basis
Hoofdstuk 6
Andre weber
6e druk ISBN: 978-90-01-89997-4




Inhoud
Hoofdstuk 6............................................................................................................................................2
6.1 Een algemeen beslissingsmodel...................................................................................................2
6.2 Probleembesef..............................................................................................................................3
6.3 Informatiezoekproces...................................................................................................................4
6.4 De afweging van kosten en baten.................................................................................................5
6.5 De evaluatiefase...........................................................................................................................6
6.6 Typen koopbeslissingen en marketingstrategie............................................................................9
6.7 De definitieve keuze als beslissing..............................................................................................10
6.8 Evaluatieprocessen na de koop..................................................................................................10




1

, Hoofdstuk 6
6.1 Een algemeen beslissingsmodel




Probleemonderkenning


Informatiezoekproces


Evaluatie van de alternatieven


Keuze: wel of niet kopen


Beoordeling bij gebruik




2
Connected book
image
Andre Weber Consumentengedrag, de basis
Publisher: 13 mei 2019 ISBN: 9789001899974 Edition: 6

Document information

Study
Ondernemerschap & Retail Management
Summarized whole book?
No
Which chapters are summarized?
Hoofdstuk 6
Uploaded on
November 30, 2021
Number of pages
12
Written in
2021/2022
Type
Summary
Report Copyright Violation
$4.15
Wrong document? Swap it for free Within 14 days of purchase and before downloading, you can choose a different document. You can simply spend the amount again.
Written by students who passed
Immediately available after payment
Read online or as PDF
Seller avatar
Annekeeeh
Sold
1
Followers
1
Items
16
Last sold
4 year ago

Browse related subjects

Subjects

  • beslissingsmodel
  • probleembesef
  • informatiezoekpreces
  • evaluatie
  • koopbeslissingen
  • nhl stenden
  • hogeschool

Why students choose Stuvia

Created by fellow students, verified by reviews

Quality you can trust: written by students who passed their tests and reviewed by others who've used these notes.

Didn't get what you expected? Choose another document

No worries! You can instantly pick a different document that better fits what you're looking for.

Pay as you like, start learning right away

No subscription, no commitments. Pay the way you're used to via credit card and download your PDF document instantly.

Student with book image

“Bought, downloaded, and aced it. It really can be that simple.”

Alisha Student

Working on your references?

Create accurate citations in APA, MLA and Harvard with our free citation generator.

Learn more Create citation
Working on your references?

Frequently asked questions