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  • Hogeschool Van Amsterdam (HvA)
  • Conceptontwikkeling (3000CC0621)
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Case

Portfolio Conceptontwikkeling - Vergeten Merk

3.0
(2 reviews)
11 sold
55 pages
2021/2022 Written for academic year
Institution
Hogeschool Van Amsterdam (HvA)
Course
Conceptontwikkeling (3000CC0621)
Document preview thumbnail
Preview 6 out of 55 pages

Mijn cijfer: 8,8. Dit portfolio is gemaakt voor het vak Conceptontwikkeling tijdens het derde jaar van de opleiding Communicatie aan de Hogeschool van Amsterdam. Op de Artist Dates na (vanwege privacyredenen) is het document compleet. Erg handig om als leidraad of inspiratie te gebruiken. SIDE NOTE: Stuvia laat de voorbeeldpagina's niet goed zien, maar het gedownloade bestand opent als een normale PDF.

Content preview

PORTFOLIO




[

,Pro

,Artist Date — 1
Activiteit: O
Beschrijving
Locatie:
Datum:


Hoe was je

,Herposition

, Merk: geschied
In 1944 richtte Earl Tupper de ‘Tupperware Plastics Co
later lanceerde Tupper zijn ‘Wonderbowl’, een kom me
luchtdichte sluiting, die veel lichter en steviger was dan
en aardewerk.

Onder leiding van vicepresidente Brownie Wise werd e
Tupperware Home Party geïntroduceerd, een geheel n
producten rechtstreeks bij de consument te brengen. Z
mogelijkheden van de producten persoonlijk worden g

, Merk: identiteit
Positionering Belofte




Tupperware positioneert
zich als een innovatieve Tupperware drukt e
organisatie die gelooft in stempel op het leven

Document information

Study
Bachelor Communicatie
Uploaded on
November 24, 2021
Number of pages
55
Written in
2021/2022
Type
Case
Professor(s)
A. du bois
Grade
8-9
Report Copyright Violation
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Immediately available after payment
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cosima84
3.7
(64)
Sold
346
Followers
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Items
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Last sold
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Reviews from verified buyers

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romelotsmink Communicatie · 2 reviews
3 year ago
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selimahamouda Communicatie · 4 reviews
2 year ago

Browse related subjects

Subjects

  • communicatie
  • conceptontwikkeling
  • portfolio
  • vergeten merk
  • procesboek
  • pitch deck
  • hogeschool van amsterdam
  • hva

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