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  • Hogeschool Tio (Tio)
  • Eventmarketing (EVM.4.3)
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Essay

Eventmarketing verslag compleet EVM

4.0
(1 reviews)
25 sold
24 pages
2020/2021 Written for academic year
Institution
Hogeschool Tio (Tio)
Course
Eventmarketing (EVM.4.3)
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Preview 3 out of 24 pages

Dit is een compleet verslag van de praktijkopdracht van het vak Eventmarketing. Er is gekozen voor de opdrachtgever Milka. Ik heb met dit verslag een 7,3 gehaald. Succes met het verslag!!

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Lotte van
Kooten
Eventmarketing
Meneer Dijkstra
TIO Rotterdam
1

,Voorwoord

Beste lezer,


Ik ben Lotte van Kooten en studeer Hotel- en eventmanagement aan de Hogeschool TIO te
Rotterdam. Tijdens deze opleiding leer ik veel over de evenementenbranche en de rol van marketing
hierbij.


Gedurende dit semester heb ik hard gewerkt aan een creatief concept. In dit concept heb ik
beschreven hoe Milka een nieuw product op de markt gaat brengen middels co-creatie. Dit zal onder
de aandacht worden gebracht middels een evenement. Het evenement is hierbij de marketingtool.


Om meer duidelijkheid te krijgen over het concept verwijs ik u naar het verslag.


Veel leesplezier,
Lotte van Kooten




2

, Inhoudsopgave
Voorwoord.................................................................................................................................................... 2

Opdrachtgever............................................................................................................................................... 4

Strategische doelstellingen en de doelgroep..................................................................................................5

Scenariostudie............................................................................................................................................... 6

Concept......................................................................................................................................................... 9

Marketingmix.............................................................................................................................................. 14

Eventcommunicatie..................................................................................................................................... 16

Evaluatie en effectmeting............................................................................................................................. 19

Literatuurlijst............................................................................................................................................... 23




3

Document information

Study
Hotel- En Eventmanagement
Uploaded on
November 22, 2021
Number of pages
24
Written in
2020/2021
Type
Essay
Professor(s)
Unknown
Grade
7-8
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maxcamphuisen Hotel- En Eventmanagement · 15 reviews
2 year ago

Browse related subjects

Subjects

  • evm
  • event marketing
  • eventmarketing
  • co creatie
  • nieuw product
  • marketingtool
  • event als marketingtool
  • opdrachtgever milka
  • smart
  • strategische doelstelling
  • scenariostudie
  • concept
  • concept ontwikkeling
  • concep

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