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Unit 3 - Using Social Media in Business Assignment 2(Distinction)

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This is the Assignment for Unit 3 - Using Social Media in Business (Achieved Distinction)

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VIKSTORE

,Aims of VikStore
• Attract different types of audiences and interest as much customers as possibl
from different countries or admired categories such as customers who like spo
• Produce an outstanding customer service in order to satisfy users and get the
support when needed.
• Design new products such as footwear for their customers in order to attract m
customers and create possible opportunities for their needs.
• Advertise their products over the social media websites which are popular and
could bring an interest from the users.
• Economically improve by selling their products and make deals to accomplish
more sells which then as a company VikStore are going to be able to create ne
products.

,Keyword strategies of VikStore
• VikStore could use short-tail keywords which are made up of few words such as “shoe
or “boots” therefore anyone who searches for these would find the VikStore products
footwear.
• VikStore could use long-tail keywords which are made up of more words such as
“VikStore Yeezy Boost Trainers” or “VikStore Ozweego trainers” which are more specif
and can be searched for the certain types of products.
• VikStore could also use fresh keywords to allow users to search for the newest release
VikStore products such as “VikStore boost shoes” which will result in finding the newe
VikStore deals or brands.
• VikStore could also use product defining keywords therefore users can search for spec
products.
• In the social media websites VikStore always uses keywords or tags to represent their
product series therefore users can easily find the products.

, The use of Facebook to
justify those aims
• VikStore use Facebook to build an incredible
customer service, they can do that by
replying to any comments on their Facebook
page or personally message customers
therefore customers will be able to easily
communicate with VikStore
• In order to advertise their products, VikStore
post ad revenues over Facebook which
includes their new products. They could also
sponsor popular celebrities such as
footballers to advertise their footwear
products to attract new customers.
• VikStore can also post deals on Facebook to
bring up an interest from the audience.

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Written in
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