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MKT 315 Topic 2 Discussion Question 1 (Two Versions)
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Watch the video "Forms of Marketing Research." Company A is thinking about bringing to market a new product in a category where it knows very little about the consumers or their needs and wants. Describe which forms of marketing research would be appropriate and explain why. By contrast, Company B has an established product and knows a lot about its customers. The company wants to measure customer satisfaction. Describe which forms of marketing research would be appropriate and explain why. In replies to peers, provide additional ideas for the types of research that could be used.
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Institution
Grand Canyon University
Course
MKT 315 (MKT315)
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Written for
- Institution
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Grand Canyon University
- Course
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MKT 315 (MKT315)
Document information
- Uploaded on
- November 10, 2021
- Number of pages
- 3
- Written in
- 2021/2022
- Type
- Other
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- Unknown
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- mkt 315 topic 2
- mkt 315
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mkt 315 topic 2 discussion question 1
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mkt 315 topic 2 discussion question
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mkt 315 topic 2 discussion
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mkt 315 discussion question
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