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Class notes Public Diplomacy

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Public diplomacy has been widely seen as the transparent means by which a sovereign country communicates with publics in other countries aimed at informing and influencing audiences overseas for the purpose of promoting the national interest and advancing its foreign policy goals (CPD)

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Whether soft power could be measured? Yes, it could.


In Hard Power, the
sources usually focused
on how big the military
If want to know whether power can be generated is track power or land area
on the sources. (Tangible Assets).


Political Foreign Intangible Hard power is easier to
Culture be measured which the
Values Policies Assets
distinction is clear. But
soft power such as
Could be How the Soft power is started culture, how we know
contempor country’s as passive soft power that k-pop could have
ary or action towards through the media, more attraction.
classical other etc. Because every people
have their own interest.




Multiple variable in the
process (effectiveness lay Compatibility between
Outcomes of attraction is in the Relationship pattern agents and
hard to measure. between agents and targets/subject.
targets/subjects).
e.g, every people has Every power that
different reaction towards e.g, when you watch k-pop, compatible with everyone
k-pop and the outcomes it’s higher chances that you doesn’t have the same
might not be as smooth as will attracted to it because compatibility with you. E.g,
possible which it could in good mood/like the people who dislike k-pop will
create a negative effect. dances. Rather than you not enjoyed it as much as
But, that’s the hardest hate dance/Asian. In other who like it. So, those
thing to do to measure is it words, a different compatibility will became
effective or not. perspective became an something that is
additional variable that unpredictable.
could change the outcome.

, Cognitive is something
inside the head and
behavioral is what kind
of action going to do.


Individual actors will
only have a behavior,
e.g, protest. But the
Practice: describing how the resources is practiced, how the values are
state has direct
practiced like the democracy. Whether good governance exists in a
implication on the
country.
foreign policy and
Strategy: how to make the passives SP into an active SP. policy-related
outcomes.
Ability: pull the factor whether people will get interested/just giving an
example of how good it is.




Individual: is realist perspective which every individual have a perception opinion
towards certain kind of soft power. E.g, in Asian food channel and there is pork, you
whether like it or not.

Institutional: it create a group opinion that might changes and it leads to an
institutional policy/policy-related outcomes. When the NGO believes there are human
rights violation, so the government will created a certain public policy to change that
believe.

State: more complex because both perception of individual will leads towards to group
opinion and could be transformed into a public opinion which it can create a pressure
towards the government. E.g, South China Sea. It’s always start with the cognitive and
ends up with the behavioral.

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