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Understanding Brand Extensions in Simple Way

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3 pages
2019/2020 Written for academic year
Institution University Of California - Los Angeles
Course MARKETING
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When I interviewed graphic designers for my agency, I'd always get slightly nervous once they claimed they could double as a superb copywriter. That's because good design and good copywriting require two different skill sets rarely found in one person. I'd experience the same nervous reaction when clients discussed "brand extension," or launching a replacement product related to their existing brand. it is not as easy because it seems.

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Uploaded on
September 24, 2021
Number of pages
3
Written in
2019/2020
Type
Essay
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Unknown
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A+
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