Digital Marketing Terms
Question 1.
instruction provided to your audience as a way to pro-voke a response. Typically use a verb, such as Save Now or Buy Today. You'll
find them in banner ads, on website landing pages, and in social media posts
ANSWER
Call to Action (CTA)
Question 2.
This is when a visitor arrives to your website, but leaves after visiting only one page. A "?" can apply to an entire website or a single
page.
ANSWER
Bounce Rate
Question 3.
How many clicks were received in relation to the amount of impressions. A good "?" will be above 1%. Lower than that, and you might
have your targeting too broad or your advertisement isn't strong enough.
ANSWER
Click-through rate
Question 4.
This is when a user does not complete the goal you intended for them.
ANSWER
Abandonment
Question 5.
Each time your advertisement is displayed to a user it counts as an Impression.
ANSWER
Ad impression
Question 6.
"?" is the amount of time a single user will see your advertisement. If you had 10 Impressions of an ad, with a "?" of two, then five
individual people would have seen that advertisement.
ANSWER
Frequency
Question 7.
The percentage of visitors who entered into this experience and completed the goal.
ANSWER
Conversion Rate
, Question 8.
Tiny one-by-one pixel images that are installed on your website to track conversions, website visits, and ad views.
ANSWER
Tracking Pixel
Question 9.
is an ecommerce marketing metric that measures the aggregate cost to acquire one paying customer on a campaign or channel
level. If you ran an advertisement with a goal of getting an application download and that ad cost you $100, then if one person
downloaded the app, despite the 100's that clicked on it, the "?" for that single user would be $100.
ANSWER
Cost Per Acquisition (CPA)
Question 10.
A prediction of the net profit attributed to the entire future relationship with a customer. Typically with paid advertisement, you want
your Cost Per Acquisition to be lower than your "?"
ANSWER
Lifetime Value (LTV)
Question 11.
Static or animated visual images used to generate brand awareness or entice a user to click. Most will contain a Call to Action.
ANSWER
Banner Advertisements (Display Ads)
Question 12.
The first page a user arrives on when they visit a website.
ANSWER
Landing Page
Question 13.
Search listings that achieve rank through search engine optimization
ANSWER
Organic Result
Question 14.
These concepts involve automated bidding based on results, automatically remarketing to people who visited your site, and even
creating custom advertisements specific to what a user was searching for.
ANSWER
Marketing Automation
Question 1.
instruction provided to your audience as a way to pro-voke a response. Typically use a verb, such as Save Now or Buy Today. You'll
find them in banner ads, on website landing pages, and in social media posts
ANSWER
Call to Action (CTA)
Question 2.
This is when a visitor arrives to your website, but leaves after visiting only one page. A "?" can apply to an entire website or a single
page.
ANSWER
Bounce Rate
Question 3.
How many clicks were received in relation to the amount of impressions. A good "?" will be above 1%. Lower than that, and you might
have your targeting too broad or your advertisement isn't strong enough.
ANSWER
Click-through rate
Question 4.
This is when a user does not complete the goal you intended for them.
ANSWER
Abandonment
Question 5.
Each time your advertisement is displayed to a user it counts as an Impression.
ANSWER
Ad impression
Question 6.
"?" is the amount of time a single user will see your advertisement. If you had 10 Impressions of an ad, with a "?" of two, then five
individual people would have seen that advertisement.
ANSWER
Frequency
Question 7.
The percentage of visitors who entered into this experience and completed the goal.
ANSWER
Conversion Rate
, Question 8.
Tiny one-by-one pixel images that are installed on your website to track conversions, website visits, and ad views.
ANSWER
Tracking Pixel
Question 9.
is an ecommerce marketing metric that measures the aggregate cost to acquire one paying customer on a campaign or channel
level. If you ran an advertisement with a goal of getting an application download and that ad cost you $100, then if one person
downloaded the app, despite the 100's that clicked on it, the "?" for that single user would be $100.
ANSWER
Cost Per Acquisition (CPA)
Question 10.
A prediction of the net profit attributed to the entire future relationship with a customer. Typically with paid advertisement, you want
your Cost Per Acquisition to be lower than your "?"
ANSWER
Lifetime Value (LTV)
Question 11.
Static or animated visual images used to generate brand awareness or entice a user to click. Most will contain a Call to Action.
ANSWER
Banner Advertisements (Display Ads)
Question 12.
The first page a user arrives on when they visit a website.
ANSWER
Landing Page
Question 13.
Search listings that achieve rank through search engine optimization
ANSWER
Organic Result
Question 14.
These concepts involve automated bidding based on results, automatically remarketing to people who visited your site, and even
creating custom advertisements specific to what a user was searching for.
ANSWER
Marketing Automation
