Google Digital Sales Certification
The Google Digital Sales Certification is a professional credential designed to validate the effectiveness of sales representatives in selling Google's digital advertising solutions to businesses. The exam assesses two core competency areas: foundational knowledge of online advertising and Google Ads (formerly AdWords) fundamentals, and client-centric consultative sales skills drawn from Google's "Trusted Digital Media Advisor" program. The sales skills portion covers a five-stage framework: Plan (prospecting, networking, preparation), Open (elevator pitch, meeting strategies, positioning), Identify (discovery through questioning), Recommend (communicating benefits, delivering customized solutions), and Close (handling objections, setting next steps, generating referrals). The official exam format is 56 questions with a 90-minute time limit, requiring a score of 80% or higher to pass. Candidates who fail must wait seven days before retaking the exam. The certification was historically valid for 24 months.
Document information
- Uploaded on
- October 26, 2026
- Number of pages
- 26
- Written in
- 2026/2027
- Type
- Exam (elaborations)
- Contains
- Questions & answers
