Google Analytics Certification (GA4 Individual Qualification)
The Google Analytics Certification, historically known as the Google Analytics Individual Qualification (GAIQ), is a free professional credential administered through Google Skillshop that validates proficiency in digital analytics and the Google Analytics 4 (GA4) platform . The assessment tests practical knowledge of GA4's event-based data model, including account and property configuration, data streams, event collection, key events (conversions), standard reports, Explorations (funnel and path analysis), audience building, attribution models, and integrations with tools such as Google Ads and BigQuery . The exam is designed for marketers, analysts, and digital specialists seeking to demonstrate measurable competency in web and app analytics. Candidates must achieve a score of 80% or higher to pass, and the certification remains valid for twelve months before recertification is required .
Document information
- Uploaded on
- October 26, 2026
- Number of pages
- 11
- Written in
- 2026/2027
- Type
- Exam (elaborations)
- Contains
- Questions & answers
