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Ondernemingsplan voor Grandcafé

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Een zeer uitgebreid plan voor het openen van een grand-café. Geschreven tijdens het derde jaar van de middelbare Hotelschool. Het plan is beoordeeld met een gemiddelde van een 7,8. Het financiële gedeelte is beoordeeld met een 7,1.

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Institution
ROC Mondriaan
Course
Ondernemingsplan

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,Inhoudsopgave

Voorwoord……………………………………………………………………………………………
……………………………………………7

Onderdeel I : Marktanalyse

1.1 bedrijfstype en
vestigingsplaats……………………………………………………………………………
……………….8
wettelijke eisen aan het
pand……………………………………………………………………………………………
…..8
persoonlijke eisen aan het
pand…………………………………………………………………………………………….
8
naam van het
bedrijf…………………………………………………………………………………………
……………………8

1.2 landelijke ontwikkelingen en trends vanuit de markt op
macroniveau………………………………....9
economische
ontwikkelingen………………………………………………………………………………
…………………9
politieke
ontwikkelingen………………………………………………………………………………
………………………..9
technologische
ontwikkelingen………………………………………………………………………………
………………9
juridische
ontwikkelingen………………………………………………………………………………
…………………….10
consumentengedrag………………………………………………………………………
…………………………………….10
trends…………………………………………………………………………………………
………………………………………..10
verwachtingen voor de
toekomst……………………......................................................................10

1.3 Ontwikkelingen vanuit de markt op mesoniveau; de
aanbodzijde………………………………………11
Concurrentie
analyse…………………………………………………………………………………………
…………………11
Omzet analyse van mijn eigen
restaurant…………………………………………………………………………….13
Omzet analyse
concurrentie…………………………………………………………………………………
………………15




2

, - Grand cafe
Friends……………………………………………………………………………………
……………………15
- Beach club
Zomers……………………………………………………………………………………
……………………17
- Restaurant Het
Zeepaviljoen……………………………………………………………………………
…………….19
Conclusie van de omzet-
analyse…………………………………………………………………………………………..21
Het beleid van
kredietverschaffers…………………………………………………………………………………
…….21
Het beleid van
leveranciers……………………………………………………………………………………………
…….21
Het
gemeentebeleid………………………………………………………………………………………
…………………….21

1.4 Ontwikkelingen vanuit de markt op meso niveau; de
vraagzijde………………………………………….22
Het
verzorgingsgebied…………………………………………………………………………
……………………………….22
Het Opleidingsniveau van mijn
verzorgingsgebied………………………………………………………………24
Potentiële aanbod van toeristische
gasten…………………………………………………………………………..24
Potentiële aanbod van zakelijke
gasten………………………………………………………………………………..24




Onderdeel II : Startersactiviteiten


2.1 Sterke en zwakke punten van de
onderneming………………………………………………………………..….25




3
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Institution
ROC Mondriaan
Study
Horeca ondernemer/manager
Course
Ondernemingsplan

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Uploaded on
January 17, 2015
Number of pages
145
Written in
2012/2013
Type
THESIS
Supervisor(s)
Unknown
Year
2013

Subjects

  • ondernemingsplan
  • horeca
  • management
  • restaurant
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