Busi 600: Chapter 6 Questions with Verified
Correct Answers
Observation of human cultures.
Ethnography
Which type of research tends to use smaller sample sizes?
Qualitative
____ research tends to start with broader investigative questions.
Qualitative
Which of the following characteristics apply to quantitative data type and presentation?
Verbal descriptions
Reduced to numerical codes for computerized analysis
In qualitative research, the researcher seeks data ____ , the point at which no new
information is forthcoming and no new insights seem feasible.
saturation
Rank the following qualitative methods from highest to lowest (combining in use and
considering) as reported by a GreenBook Research Industry Trends report.
Online communities
Social media analytics
Webcam-based interviews
, Text analytics
Mobile qualitative
Mobile ethnography
When the desired participants are difficult to access, researchers are likely to use the
services of a sample
recruiter
A qualitative research study that has multiple interactions per participant during the
research period.
longitudinal
A trained interviewer for a group interview called
moderator
___ research has the ability to modify the measurement questions asked or the observations
made while the study is in progress.
qualitative
Categorize individual and group interviews on the bases of research objectives.
Individual -
Explore life of individual in depth
Group-
Orient the researcher to a field of inquiry and the language of the field
Which of the following characteristics apply to quantitative data security?
Correct Answers
Observation of human cultures.
Ethnography
Which type of research tends to use smaller sample sizes?
Qualitative
____ research tends to start with broader investigative questions.
Qualitative
Which of the following characteristics apply to quantitative data type and presentation?
Verbal descriptions
Reduced to numerical codes for computerized analysis
In qualitative research, the researcher seeks data ____ , the point at which no new
information is forthcoming and no new insights seem feasible.
saturation
Rank the following qualitative methods from highest to lowest (combining in use and
considering) as reported by a GreenBook Research Industry Trends report.
Online communities
Social media analytics
Webcam-based interviews
, Text analytics
Mobile qualitative
Mobile ethnography
When the desired participants are difficult to access, researchers are likely to use the
services of a sample
recruiter
A qualitative research study that has multiple interactions per participant during the
research period.
longitudinal
A trained interviewer for a group interview called
moderator
___ research has the ability to modify the measurement questions asked or the observations
made while the study is in progress.
qualitative
Categorize individual and group interviews on the bases of research objectives.
Individual -
Explore life of individual in depth
Group-
Orient the researcher to a field of inquiry and the language of the field
Which of the following characteristics apply to quantitative data security?
