Elite Academic Institute 068 053 8213 /0717 513 14/ 061 262 1185
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Educating the world for a better change
,Elite Academic Institute 068 053 8213 /0717 513 14/ 061 262 1185
WARNING: PLEASE NOTE THAT PLAGIARISM IS A SERIOUS ACADEMIC
OFFENSE, therefore, the documents provided here including past assignments, tests
and notes are intended SOLELY for educational purposes and as a guide to help
students understand academic concepts and improve their writing skills. These
materials should not be submitted as final work, as doing so may constitute academic
dishonesty. Students are encouraged to use them as reference points, develop their
own understanding and produce original work that reflects their knowledge and critical
thinking. Students are also encouraged to regenerate their own (personalized)
solutions paying particular attention to module contents as prescribed by module
facilitators, lecturers and supervisors. If this document is plagiarized by the users and
fails, ELITE ACADEMIC INSTITUTE should not be rendered accountable since the
contents in this document only give learners a kick-start on what is expected of them
from their areas of specialty.
CAUTION: STUDENTS ARE NOT MANDATED TO USE ALL THE INFORMATION IN
THIS DOCUMENT IN WRITING THEIR ASSIGNMENT
Educating the world for a better change
,STRATEGIC PRODUCT RELAUNCH REPORT: REVITALISING LION LAGER AS A
HERITAGE-LED CHALLENGER BRAND
Master Strategic Execution Plan & Board Submission for South African Breweries
(SAB)
Candidate Name: [Student Full Name]
Student Number: [Student ID Number]
Module Name & Code: Strategic Marketing Management (SMM901)
Academic Programme: Master of Business Administration (MBA) - Year 1
Institution: MANCOSA (Management College of Southern Africa)
Submission Date: October 2026
CONFIDENTIAL BOARD DOCUMENT — FOR INTERNAL SAB & AB INBEV
STRATEGIC REVIEW ONLY
, Elite Academic Institute 068 053 8213 /0717 513 14/ 061 262 1185
Task 1: Strategic Relaunch Objectives and KPIs Section 1.0
Task 2: Strategic Brand Revival and Positioning Section 2.0
Task 3: Digital-First Growth and Omnichannel Strategy Section 3.0
Task 4: Consumer Behaviour and Market Expansion Strategy Section 4.0
Task 5: Strategic Pricing and Value Capture Section 5.0
Task 6: Sustainable Brand Governance and Responsible Section 6.0
Marketing Strategy
Task 7: Strategic Conclusion and Execution Roadmap Section 7.0
Task 8: References and Academic Bibliography Section 8.0
Educating the world for a better change
ademic In
Ac sti
te
tu
Eli
te
W
er
de
a
h
eG M
raduates Ar e
Educating the world for a better change
,Elite Academic Institute 068 053 8213 /0717 513 14/ 061 262 1185
WARNING: PLEASE NOTE THAT PLAGIARISM IS A SERIOUS ACADEMIC
OFFENSE, therefore, the documents provided here including past assignments, tests
and notes are intended SOLELY for educational purposes and as a guide to help
students understand academic concepts and improve their writing skills. These
materials should not be submitted as final work, as doing so may constitute academic
dishonesty. Students are encouraged to use them as reference points, develop their
own understanding and produce original work that reflects their knowledge and critical
thinking. Students are also encouraged to regenerate their own (personalized)
solutions paying particular attention to module contents as prescribed by module
facilitators, lecturers and supervisors. If this document is plagiarized by the users and
fails, ELITE ACADEMIC INSTITUTE should not be rendered accountable since the
contents in this document only give learners a kick-start on what is expected of them
from their areas of specialty.
CAUTION: STUDENTS ARE NOT MANDATED TO USE ALL THE INFORMATION IN
THIS DOCUMENT IN WRITING THEIR ASSIGNMENT
Educating the world for a better change
,STRATEGIC PRODUCT RELAUNCH REPORT: REVITALISING LION LAGER AS A
HERITAGE-LED CHALLENGER BRAND
Master Strategic Execution Plan & Board Submission for South African Breweries
(SAB)
Candidate Name: [Student Full Name]
Student Number: [Student ID Number]
Module Name & Code: Strategic Marketing Management (SMM901)
Academic Programme: Master of Business Administration (MBA) - Year 1
Institution: MANCOSA (Management College of Southern Africa)
Submission Date: October 2026
CONFIDENTIAL BOARD DOCUMENT — FOR INTERNAL SAB & AB INBEV
STRATEGIC REVIEW ONLY
, Elite Academic Institute 068 053 8213 /0717 513 14/ 061 262 1185
Task 1: Strategic Relaunch Objectives and KPIs Section 1.0
Task 2: Strategic Brand Revival and Positioning Section 2.0
Task 3: Digital-First Growth and Omnichannel Strategy Section 3.0
Task 4: Consumer Behaviour and Market Expansion Strategy Section 4.0
Task 5: Strategic Pricing and Value Capture Section 5.0
Task 6: Sustainable Brand Governance and Responsible Section 6.0
Marketing Strategy
Task 7: Strategic Conclusion and Execution Roadmap Section 7.0
Task 8: References and Academic Bibliography Section 8.0
Educating the world for a better change
