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Mkt315 Final Exam Script Complete Questions And Correct Answers

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Mkt315 Final Exam Script Complete Questions And Correct Answers

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MKT315 FINAL EXAM SCRIPT COMPLETE
QUESTIONS AND CORRECT ANSWERS

●● the process of having a sender transform an idea into a set of
symbols in communication is
Answer: encoding


●● the info sent by a source reciever in the communication process is
called
Answer: a message


●● profit equation
Answer: total revenue minus total cost


●● total money recieved from sale of a product is
Answer: total revenue


●● after a reciever responds to a message, the senders interpretation of it
is called
Answer: feedback


●● form of communication seeks to influence feelings/opinions is
referred to as

, Answer: public relations


●● stage of personnel selling process to ensure customer satisfaction
Answer: follow up


●● personal selling process encompasses ___ distinct selling stages
Answer: 6


●● any form of nonpersonnel communication of a product, service is
referred to as
Answer: advertising


●● pull strategy
Answer: consumers ask retailers for the product


●● salesperson who processes routine orders
Answer: order taker


●● 2 types of personnel selling
Answer: order taking
order getting

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