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1
VEM1 — VEM1 TASK 2: TRAINING DEVELOPMENT AND EVALUATION
Guillermo Gonzalez
Professor. Sean Wall-Carty
6th February, 2024
_TASK_2.docx10/16/2026,
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2
Training Development and Evaluation
A. Identify four measurable learning objectives for the training program that would
help develop the floor agents’ selling capabilities
Objectives for Measurable Progress in the Training Course
Boost Product Comprehension | Having finished the training session, floor agents should be
proficient in the company's products, particularly their features, benefits, and customization
options. This could increase the likelihood of responding product-related queries by 20%.
Refine the Way You Market Products | Within three months of finishing the training course,
floor agents should be able to perform active listening, deal with complaints, and upsell. This is
projected to boost the average value of transactions per client involvement by 15%.
Strengthen Your Customer Care Capabilities | After finishing the training course, floor agents
are anticipated to have increased problem-solving, empathy, and attentiveness skills. This can
result in a 25% reduction in customer complaints about the standard of the services
Promote Cross-selling and Add-on Sales | After finishing the training course, floor agents
should be able to identify opportunities to increase the average order value per customer by 10%
in the first quarter through including extra sales and cross-selling related products.
These measured learning objectives are intended to help floor agents polish specific parts of
their marketing expertise. This is in line with the company's goal of encouraging collaboration
across its current and recently acquired branches while maintaining its financial viability as a
furniture store.
_TASK_2.docx10/16/2026,
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1
VEM1 — VEM1 TASK 2: TRAINING DEVELOPMENT AND EVALUATION
Guillermo Gonzalez
Professor. Sean Wall-Carty
6th February, 2024
_TASK_2.docx10/16/2026,
3 AM*&!#%#&&!%%#^#^&^!#&*^&^*#!(FG*T!^&*#*((*!#&()#_)#!*&$!*#)(!*VEM1_TASK_2.docx10/16/2026,
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2
Training Development and Evaluation
A. Identify four measurable learning objectives for the training program that would
help develop the floor agents’ selling capabilities
Objectives for Measurable Progress in the Training Course
Boost Product Comprehension | Having finished the training session, floor agents should be
proficient in the company's products, particularly their features, benefits, and customization
options. This could increase the likelihood of responding product-related queries by 20%.
Refine the Way You Market Products | Within three months of finishing the training course,
floor agents should be able to perform active listening, deal with complaints, and upsell. This is
projected to boost the average value of transactions per client involvement by 15%.
Strengthen Your Customer Care Capabilities | After finishing the training course, floor agents
are anticipated to have increased problem-solving, empathy, and attentiveness skills. This can
result in a 25% reduction in customer complaints about the standard of the services
Promote Cross-selling and Add-on Sales | After finishing the training course, floor agents
should be able to identify opportunities to increase the average order value per customer by 10%
in the first quarter through including extra sales and cross-selling related products.
These measured learning objectives are intended to help floor agents polish specific parts of
their marketing expertise. This is in line with the company's goal of encouraging collaboration
across its current and recently acquired branches while maintaining its financial viability as a
furniture store.
_TASK_2.docx10/16/2026,
3 AM*&!#%#&&!%%#^#^&^!#&*^&^*#!(FG*T!^&*#*((*!#&()#_)#!*&$!*#)(!*VEM1_TASK_2.docx10/16/2026,
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