ASSIGNMENT 3
OCTOBER 2026
UNIQUE NO:
DUE DATE: 21-OCTOBER-2026
,STAKEHOLDER RELATIONSHIPS - DPR1504
ASSESSMENT 3 OCTOBER 2026
ANSWERS
TABLE OF CONTENTS
1. Introduction
2. Question 1: The Difference Between Stakeholders, Publics and Audiences
1.1 Stakeholders and publics according to Rawlins
1.2 Stakeholders and audiences in public relations
1.3 A stakeholder becoming an active public
1.4 Internal and external stakeholders
3. Question 2: The Importance of Engaging and Maintaining Relationships
2.1 Meaning of relationships according to Robert Kaplan
2.2 Building mutual trust, respect and understanding
2.3 Application by a public relations practitioner
2.4 Social media platforms for stakeholder engagement
4. Question 3: Stakeholder Identification and Analysis
3.1 Identification of Stockrite Holdings stakeholders
3.2 Issues and concerns of stakeholders
5. Question 3: Stakeholder Engagement and Maintenance
3.1 Definition of stakeholder engagement and two-way symmetrical
communication
3.2 Stakeholder engagement techniques
3.3 Risks of failing to maintain stakeholder relationships
6. Question 4: Theoretical Frameworks
4.1 Systems Theory
4.2 Situational Theory
7. Conclusion
8. Sources Consulted