CH 14 Video Assignment HSN.com | Health Sciences Nursing Study
Guide & Exam Preparation 2026/2027
HSN was originally a pioneer in the field of __________ television marketing, offering products and
product- related programming on cable and satellite television. - Correct answer✅✅ e-commerce
In association with HSN's launch of its Mary J. Blige perfume product line, the company produced a
series of online videos featuring the performer's life and career. Mary J. Blige fans watched these videos
online and shared them with their friends and acquaintances via social media platforms like Twitter and
YouTube. This story best exemplifies what digital marketing concept? - Correct answer✅✅ viral
marketing
HSN shoppers have the opportunity to go to the company's website, interact with each other, and
engage with online games to win badges and points that they can trade in for merchandise. All the
while, the HSN channel is streamed online to their computers. This is an example of a(n) ________
website. - Correct answer✅✅ branded community
HSN engages directly with carefully targeted individual customers and customer communities. To
achieve this, HSN uses _______. - Correct answer✅✅ direct and digital marketing
As part of its multi-platform campaign, HSN has begun presenting customized content and personalized
offerings to customers' smartphones. This example is part of a growing trend known as _________. -
Correct answer✅✅ mobile marketing
Guide & Exam Preparation 2026/2027
HSN was originally a pioneer in the field of __________ television marketing, offering products and
product- related programming on cable and satellite television. - Correct answer✅✅ e-commerce
In association with HSN's launch of its Mary J. Blige perfume product line, the company produced a
series of online videos featuring the performer's life and career. Mary J. Blige fans watched these videos
online and shared them with their friends and acquaintances via social media platforms like Twitter and
YouTube. This story best exemplifies what digital marketing concept? - Correct answer✅✅ viral
marketing
HSN shoppers have the opportunity to go to the company's website, interact with each other, and
engage with online games to win badges and points that they can trade in for merchandise. All the
while, the HSN channel is streamed online to their computers. This is an example of a(n) ________
website. - Correct answer✅✅ branded community
HSN engages directly with carefully targeted individual customers and customer communities. To
achieve this, HSN uses _______. - Correct answer✅✅ direct and digital marketing
As part of its multi-platform campaign, HSN has begun presenting customized content and personalized
offerings to customers' smartphones. This example is part of a growing trend known as _________. -
Correct answer✅✅ mobile marketing
