AQA PSYCHOLOGY A-LEVEL PAPER 1 |
RESEARCH METHODS STUDY GUIDE AND
EXAM PREP | 100% VERIFIED | A+
GUARANTEE
Updated Questions and Answers | 100% Verified Exam Prep
,Cognitive Conflict A conflict between what majority believe and the
beliefs put forward by the minority, to make majority
think more deeply
The augmentation principle The minority suffers to make seem more commited
The snowball effect Minority influence small effect keeps spreading more
widely until a tipping point
Social Change through Conformity Social change can be based on conformity
Social Norms Intervention Attempting to change normative behaviour because it
is dangerous
Social Change Study Most of us don't Drink and Drive ad
Social Change Drink and Drive ad 92% of peers believed their peers drinked and drived
study
A survey found only 20% did
Corrected misconception with most of us don't drink
and drive ad and it reduce it to 13%
,Social Change Evaluation - Being perceived as deviant limits minority
- Communist Manifesto overcame deviancy problem
by suggesting they are on the same team as majority
- Boomerang effect
- Useful as can bring about good social change e.g.
suffragettes movement
- Hard to test as examples are events in history
Boomerang effect For individuals who already engage in behaviour are
introduced to social change, they might increase this
behaviour which in-turn is undesirable
Minority influence When majority groups change beliefs/ behaviours as
a result of exposure to a persuasive minority
dogmatic strongly opinionated in an unwarranted manner
3 Minority Influence Behavioural Styles Consistency, Commitment, Flexibility
, Nemeth Procedure groups of three participants and one confederate
had to decide victim ski lift accident compensation
one confederate argued with low amount but became
flexible by increasing amount
Nemeth Results Inflexible condition the minority had little effect on
the majority
Flexible conditions, majority were more happy to
compromise
Moscovici et al procedure Female participants shown 36 blue slides.
Two confederates and four participants.
Confederates answered green for all, then only 24
times then blue 12 times: which was the consistent and
inconsistent conditions
Moscovici et al findings Consistent answers 8% of participants said slides were
green, inconsistent was 1%
Minority Influence studies Nemeth and Moscovici
Minority Influence Evaluation - If majority shares a minority belief we are more likely
to consider because we think we believe the same as
all majority members
- There is a tipping point for commitment
- Studies have standardised procedures
Social Support The perception that an individual has assistance
available from other people
RESEARCH METHODS STUDY GUIDE AND
EXAM PREP | 100% VERIFIED | A+
GUARANTEE
Updated Questions and Answers | 100% Verified Exam Prep
,Cognitive Conflict A conflict between what majority believe and the
beliefs put forward by the minority, to make majority
think more deeply
The augmentation principle The minority suffers to make seem more commited
The snowball effect Minority influence small effect keeps spreading more
widely until a tipping point
Social Change through Conformity Social change can be based on conformity
Social Norms Intervention Attempting to change normative behaviour because it
is dangerous
Social Change Study Most of us don't Drink and Drive ad
Social Change Drink and Drive ad 92% of peers believed their peers drinked and drived
study
A survey found only 20% did
Corrected misconception with most of us don't drink
and drive ad and it reduce it to 13%
,Social Change Evaluation - Being perceived as deviant limits minority
- Communist Manifesto overcame deviancy problem
by suggesting they are on the same team as majority
- Boomerang effect
- Useful as can bring about good social change e.g.
suffragettes movement
- Hard to test as examples are events in history
Boomerang effect For individuals who already engage in behaviour are
introduced to social change, they might increase this
behaviour which in-turn is undesirable
Minority influence When majority groups change beliefs/ behaviours as
a result of exposure to a persuasive minority
dogmatic strongly opinionated in an unwarranted manner
3 Minority Influence Behavioural Styles Consistency, Commitment, Flexibility
, Nemeth Procedure groups of three participants and one confederate
had to decide victim ski lift accident compensation
one confederate argued with low amount but became
flexible by increasing amount
Nemeth Results Inflexible condition the minority had little effect on
the majority
Flexible conditions, majority were more happy to
compromise
Moscovici et al procedure Female participants shown 36 blue slides.
Two confederates and four participants.
Confederates answered green for all, then only 24
times then blue 12 times: which was the consistent and
inconsistent conditions
Moscovici et al findings Consistent answers 8% of participants said slides were
green, inconsistent was 1%
Minority Influence studies Nemeth and Moscovici
Minority Influence Evaluation - If majority shares a minority belief we are more likely
to consider because we think we believe the same as
all majority members
- There is a tipping point for commitment
- Studies have standardised procedures
Social Support The perception that an individual has assistance
available from other people
