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, What is the duration of the STM? - 30 seconds
- We forget information unless we retain (e.g. writing it down)
What is the duration of the LTM? - Unlimited
- Subject to forgetting
What is the capacity of STM? - Limited capacity
- Can only hold up to 7 items or fewer
What is the capacity of LTM? - Unlimited
How can memories be formed? - New experiences ; common when information is familiar, distinctive and easy to
comprehend
What makes it hard to form new memories? - When information is unfamiliar, complex and undistinctive
What are some key ways to help form new memories? - Linking them to what is already known
- Repetition (if information is understood)
- Retrieval
- Sleep
Why does the STM become overloaded and forgetful? - Too much information was inputted so it was subject to forgotten as it was too hard to
process; because of the limited capacity
Why does forgetting occur in the LTM? - Interference; similar items getting mixed up
- Distortion; adding or changing information from the LTM when recalling
- Brain damage
What are the two key areas of the brain involved in memory? - Hippocampus; consolidates new LT memories
- The frontal lobe; STM