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NCOI Moduleopdracht HBO Bachelor Marketing Management 2026 Operationeel Marketingplan - Verhogen marktaandeel 2026 - cijfer 8 met feedback

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Dit operationele marketingplan is uitgewerkt voor de module Projectmanagement binnen de HBO Bachelor Communicatie specialisatie Marketingcommunicatie aan NCOI. Het plan richt zich op het vergroten van het marktaandeel in maatwerkfinancieringen binnen de medische sector, met specifieke aandacht voor doelgroepen zoals artsen, tandartsen en fysiotherapeuten. Het document bevat marktsegmentatie, doelgroepanalyse, concurrentenvergelijking (Van Lanschot en Rabox), en uitwerking van de marketingmix (product, prijs, plaats, promotie, personeel). Geslaagd met een 8, zie de feedback. Verbetering is mogelijk hier en daar.


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Gert-Jan Scheers Modern marketingmanagement
Publisher: juli 2017 ISBN: 9789491743740 Edition: 2

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October 16, 2026
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