Summary Chapter 9: Welcome to the World of Marketing: Create and Deliver Value
Study material for Management of Organisations and Marketing (EBC1001) at Maastricht University's International Business program. This document provides essential resources for understanding organizational management principles and marketing strategies as taught in this core course. Use this material to reinforce lecture concepts and prepare effectively for assessments throughout the 2026/2027 academic year.
Document information
- Study
- International Business
- Summarized whole book?
- Yes
- Uploaded on
- October 15, 2026
- Number of pages
- 1
- Written in
- 2026/2027
- Type
- Summary