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  • Maastricht University (UM)
  • Management of Organisations and Marketing (EBC1001 (EBC1001)
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Summary Chapter 11: Strategic Market Planning

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6 pages
2026/2027 Written for academic year
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Maastricht University (UM)
Course
Management of Organisations and Marketing (EBC1001 (EBC1001)
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Study material for the Management of Organisations and Marketing course (EBC1001) at Maastricht University in the 2026/2027 academic year. This document covers key concepts in international business within the context of organizational management and marketing strategy. Use this resource to reinforce course concepts and prepare for assessments in this foundational business module.

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Study
International Business
Uploaded on
October 15, 2026
Number of pages
6
Written in
2026/2027
Type
Summary
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Subjects

  • international business
  • marketing
  • ebc1001
  • organizational management
  • business strategy
  • management of organisations
  • maastricht university
  • 20262027

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