Instructor Manual: Guffey/Loewy, Essentials of Business Communication, 13e, 2027, 9798214052137; Chapter 1: Communicating at Work in
the Age of AI
Instructor Manual
GUFFEY/LOEWY, ESSENTIALS OF BUSINESS COMMUNICATION , 13E, 2027, 9798214052137;
CHAPTER 1: COMMUNICATING AT WORK IN THE AGE OF AI
TABLE OF CONTENTS
Purpose and Perspective of the Chapter......................................................................2
Cengage Supplements....................................................................................................2
Chapter Outcomes.........................................................................................................2
Complete List of Chapter Activities and Assessments.................................................3
Key Terms.....................................................................................................................3
What's New in This Chapter........................................................................................6
Chapter Outline.............................................................................................................6
Additional Discussion Questions................................................................................20
Additional Activities and Assignments.......................................................................22
Appendix.....................................................................................................................36
Generic Rubrics....................................................................................................................................... 36
Standard Writing Rubric.......................................................................................................................... 36
Standard Discussion Rubric.....................................................................................................................37
© 2027 Cengage Learning, Inc. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a 1
publicly accessible website, in whole or in part.
, Instructor Manual: Guffey/Loewy, Essentials of Business Communication, 13e, 2027, 9798214052137; Chapter 1: Communicating at Work in
the Age of AI
PURPOSE AND PERSPECTIVE OF THE CHAPTER
The purpose of this chapter is to provide students with an overview of business communication in the
mobile, social, and digital age, and especially as artificial intelligence increasingly affects workplaces.
First, we describe how communication skills fuel career success in a challenging digital age marketplace.
Next, we explore the importance of listening and provide students with active listening techniques. Then,
we discuss how effective nonverbal communication can help you build your credibility and advance your
career, and provide students with tools for improving their nonverbal communication. We also describe
the key dimensions of culture and how technology and social media shape intercultural communication.
Finally, we explain how domestic diversity and global expansion have affected the workplace and
identify strategies for enhancing intercultural effectiveness and communication across cultures.
CENGAGE SUPPLEMENTS
The following product-level supplements provide additional information that may help you in preparing
your course. They are available in the Instructor Resource Center.
Transition Guide (provides information about what’s new from edition to edition)
Educator’s Guide (describes assets in the platform with a detailed breakdown of activities by
chapter with seat time)
PowerPoint (provides text-based lectures and presentations)
Test Bank (contains assessment questions and problems)
MindTap User Guide (provides information on how to navigate and use MindTap)
CHAPTER OUTCOMES
The following outcomes are addressed in this chapter:
1-1 Describe how communication skills can fuel career success in an uncertain world of work.
1-2 Name active listening skills.
1-3 Discuss how effective nonverbal communication can help you advance your career.
1-4 Explain the primary characteristics and key dimensions of culture.
1-5 Identify strategies for enhancing intercultural communication.
COMPLETE LIST OF CHAPTER ACTIVITIES AND
ASSESSMENTS
For additional guidance, refer to the Teaching Online Guide.
Chapter Activity/Assessment Source (i.e., PPT slide, Duration
Objective Workbook)
© 2027 Cengage Learning, Inc. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a 2
publicly accessible website, in whole or in part.
, Instructor Manual: Guffey/Loewy, Essentials of Business Communication, 13e, 2027, 9798214052137; Chapter 1: Communicating at Work in
the Age of AI
1-1 Knowledge Check Activity PPT slide 17 15 min
1-2 Group Activity PPT slide 25 60 min
1-3 Class Discussion PPT slide 34 60 min
1-4 Knowledge Check Activity PPT slide 45 15 min
1-5 Self-Assessment PPT slide 53 30 min
[return to top]
KEY TERMS
Ad hoc teams: Nontraditional project-based teams that disband after they accomplish their objectives;
the opposite of standing teams.
Agentic AI: Machine learning models capable of solving problems with limited supervision.
Brand: How groups, organizations, and individuals present themselves in the virtual world.
Close-ended questions: Questions that require a choice among set answers.
Collectivism: Emphasizes membership in organizations, groups, and teams; it encourages acceptance
of group values, duties, and decisions.
Context: The stimuli, environment, or ambience surrounding an event.
Credibility: Reputation.
Cultural convergence: A lessening of group differences and a trend toward greater global similarity,
particularly in higher individualism and lower power distance.
Culture: The complex system of values, traits, morals, and customs shared by a society.
Emotional intelligence (EQ): A concept from a bestselling book by Daniel Coleman arguing that
EQ is just as important as the intelligence quotient (IQ) for success; the ability to understand and manage
our own emotions as well as the ability to understand and influence the emotions and behavior of others.
Empathetic listening: Listening in an effort to see the world through another’s eyes, be less
judgmental, and seek common ground.
Empathy: The ability to understand other people’s perspectives and emotionally respond to their
experiences.
Ethnocentrism: The belief in the superiority of one’s own ethnic group.
Gig economy: A sector of the labor market that relies on free agents hired on a project basis or doing
short-term independent work.
Groupthink: A reluctance to question the majority view.
© 2027 Cengage Learning, Inc. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a 3
publicly accessible website, in whole or in part.
, Instructor Manual: Guffey/Loewy, Essentials of Business Communication, 13e, 2027, 9798214052137; Chapter 1: Communicating at Work in
the Age of AI
High-context cultures: Cultures that assume the receiver of a message does not need much
background information (such as those in China, Japan, and Middle Eastern countries).
Humility: Characterized by deep listening, respect for diverse views, and an openness to suggestions
and feedback.
Hybrid work: A work week that consists of in-person and remote work.
Individualism: An attitude of independence and freedom from control.
Interpersonal skills, professional skills or social skills: A combination of communication,
logical reasoning, critical-thinking, teamwork, and management skills.
Lag time or speech-thought differential: The difference between our rate of speaking and our
rate of listening/thinking.
Linear logic: Thinking pattern used by low-context communicators; they proceed from Point A to
Point B to Point C and finally arrive at a conclusion.
Low-context cultures: Cultures that depend little on the context of a situation and shared experience
to convey their meaning (such as those in the United States, Scandinavia, and Germany).
Microcredentials: Short courses that certify a person’s expertise in a particular area.
Mindful: Being fully present in an effort to build trust and gain respect.
Monochronic time (M-time): Time perceived as if it were running on a single, linear track.
Nonverbal communication: Includes eye contact, facial expression, body movements, time, space,
territory, and appearance, and affects how a receiver interprets, or decodes, a message.
Open-ended questions: Questions without set answers.
People skills or soft skills: Powerful social skills employers expect.
Polychronic time (P-time): Time viewed as abundant and nonlinear.
Power distance: How people in different societies relate to more powerful individuals.
Prejudice: When a stereotype develops into a rigid attitude, based on erroneous beliefs or
preconceptions, and leads to hurtful, even toxic, behaviors.
Professional skills, interpersonal skills or social skills: A combination of communication,
logical reasoning, critical-thinking, teamwork, and management skills.
Resilience: The ability to rebound after setbacks.
Sharing economy: An economic model in which individuals rent or borrow assets owned by others
through disrupting services such as Uber, Lyft, Bird, Lime, Spin, and Airbnb.
Smartphone apps: Software applications designed to work on mobile devices.
Social skills, professional skills, or interpersonal skills: A combination of communication,
logical reasoning, critical-thinking, teamwork, and management skills.
Soft skills or people skills: Powerful social skills employers expect.
© 2027 Cengage Learning, Inc. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a 4
publicly accessible website, in whole or in part.
the Age of AI
Instructor Manual
GUFFEY/LOEWY, ESSENTIALS OF BUSINESS COMMUNICATION , 13E, 2027, 9798214052137;
CHAPTER 1: COMMUNICATING AT WORK IN THE AGE OF AI
TABLE OF CONTENTS
Purpose and Perspective of the Chapter......................................................................2
Cengage Supplements....................................................................................................2
Chapter Outcomes.........................................................................................................2
Complete List of Chapter Activities and Assessments.................................................3
Key Terms.....................................................................................................................3
What's New in This Chapter........................................................................................6
Chapter Outline.............................................................................................................6
Additional Discussion Questions................................................................................20
Additional Activities and Assignments.......................................................................22
Appendix.....................................................................................................................36
Generic Rubrics....................................................................................................................................... 36
Standard Writing Rubric.......................................................................................................................... 36
Standard Discussion Rubric.....................................................................................................................37
© 2027 Cengage Learning, Inc. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a 1
publicly accessible website, in whole or in part.
, Instructor Manual: Guffey/Loewy, Essentials of Business Communication, 13e, 2027, 9798214052137; Chapter 1: Communicating at Work in
the Age of AI
PURPOSE AND PERSPECTIVE OF THE CHAPTER
The purpose of this chapter is to provide students with an overview of business communication in the
mobile, social, and digital age, and especially as artificial intelligence increasingly affects workplaces.
First, we describe how communication skills fuel career success in a challenging digital age marketplace.
Next, we explore the importance of listening and provide students with active listening techniques. Then,
we discuss how effective nonverbal communication can help you build your credibility and advance your
career, and provide students with tools for improving their nonverbal communication. We also describe
the key dimensions of culture and how technology and social media shape intercultural communication.
Finally, we explain how domestic diversity and global expansion have affected the workplace and
identify strategies for enhancing intercultural effectiveness and communication across cultures.
CENGAGE SUPPLEMENTS
The following product-level supplements provide additional information that may help you in preparing
your course. They are available in the Instructor Resource Center.
Transition Guide (provides information about what’s new from edition to edition)
Educator’s Guide (describes assets in the platform with a detailed breakdown of activities by
chapter with seat time)
PowerPoint (provides text-based lectures and presentations)
Test Bank (contains assessment questions and problems)
MindTap User Guide (provides information on how to navigate and use MindTap)
CHAPTER OUTCOMES
The following outcomes are addressed in this chapter:
1-1 Describe how communication skills can fuel career success in an uncertain world of work.
1-2 Name active listening skills.
1-3 Discuss how effective nonverbal communication can help you advance your career.
1-4 Explain the primary characteristics and key dimensions of culture.
1-5 Identify strategies for enhancing intercultural communication.
COMPLETE LIST OF CHAPTER ACTIVITIES AND
ASSESSMENTS
For additional guidance, refer to the Teaching Online Guide.
Chapter Activity/Assessment Source (i.e., PPT slide, Duration
Objective Workbook)
© 2027 Cengage Learning, Inc. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a 2
publicly accessible website, in whole or in part.
, Instructor Manual: Guffey/Loewy, Essentials of Business Communication, 13e, 2027, 9798214052137; Chapter 1: Communicating at Work in
the Age of AI
1-1 Knowledge Check Activity PPT slide 17 15 min
1-2 Group Activity PPT slide 25 60 min
1-3 Class Discussion PPT slide 34 60 min
1-4 Knowledge Check Activity PPT slide 45 15 min
1-5 Self-Assessment PPT slide 53 30 min
[return to top]
KEY TERMS
Ad hoc teams: Nontraditional project-based teams that disband after they accomplish their objectives;
the opposite of standing teams.
Agentic AI: Machine learning models capable of solving problems with limited supervision.
Brand: How groups, organizations, and individuals present themselves in the virtual world.
Close-ended questions: Questions that require a choice among set answers.
Collectivism: Emphasizes membership in organizations, groups, and teams; it encourages acceptance
of group values, duties, and decisions.
Context: The stimuli, environment, or ambience surrounding an event.
Credibility: Reputation.
Cultural convergence: A lessening of group differences and a trend toward greater global similarity,
particularly in higher individualism and lower power distance.
Culture: The complex system of values, traits, morals, and customs shared by a society.
Emotional intelligence (EQ): A concept from a bestselling book by Daniel Coleman arguing that
EQ is just as important as the intelligence quotient (IQ) for success; the ability to understand and manage
our own emotions as well as the ability to understand and influence the emotions and behavior of others.
Empathetic listening: Listening in an effort to see the world through another’s eyes, be less
judgmental, and seek common ground.
Empathy: The ability to understand other people’s perspectives and emotionally respond to their
experiences.
Ethnocentrism: The belief in the superiority of one’s own ethnic group.
Gig economy: A sector of the labor market that relies on free agents hired on a project basis or doing
short-term independent work.
Groupthink: A reluctance to question the majority view.
© 2027 Cengage Learning, Inc. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a 3
publicly accessible website, in whole or in part.
, Instructor Manual: Guffey/Loewy, Essentials of Business Communication, 13e, 2027, 9798214052137; Chapter 1: Communicating at Work in
the Age of AI
High-context cultures: Cultures that assume the receiver of a message does not need much
background information (such as those in China, Japan, and Middle Eastern countries).
Humility: Characterized by deep listening, respect for diverse views, and an openness to suggestions
and feedback.
Hybrid work: A work week that consists of in-person and remote work.
Individualism: An attitude of independence and freedom from control.
Interpersonal skills, professional skills or social skills: A combination of communication,
logical reasoning, critical-thinking, teamwork, and management skills.
Lag time or speech-thought differential: The difference between our rate of speaking and our
rate of listening/thinking.
Linear logic: Thinking pattern used by low-context communicators; they proceed from Point A to
Point B to Point C and finally arrive at a conclusion.
Low-context cultures: Cultures that depend little on the context of a situation and shared experience
to convey their meaning (such as those in the United States, Scandinavia, and Germany).
Microcredentials: Short courses that certify a person’s expertise in a particular area.
Mindful: Being fully present in an effort to build trust and gain respect.
Monochronic time (M-time): Time perceived as if it were running on a single, linear track.
Nonverbal communication: Includes eye contact, facial expression, body movements, time, space,
territory, and appearance, and affects how a receiver interprets, or decodes, a message.
Open-ended questions: Questions without set answers.
People skills or soft skills: Powerful social skills employers expect.
Polychronic time (P-time): Time viewed as abundant and nonlinear.
Power distance: How people in different societies relate to more powerful individuals.
Prejudice: When a stereotype develops into a rigid attitude, based on erroneous beliefs or
preconceptions, and leads to hurtful, even toxic, behaviors.
Professional skills, interpersonal skills or social skills: A combination of communication,
logical reasoning, critical-thinking, teamwork, and management skills.
Resilience: The ability to rebound after setbacks.
Sharing economy: An economic model in which individuals rent or borrow assets owned by others
through disrupting services such as Uber, Lyft, Bird, Lime, Spin, and Airbnb.
Smartphone apps: Software applications designed to work on mobile devices.
Social skills, professional skills, or interpersonal skills: A combination of communication,
logical reasoning, critical-thinking, teamwork, and management skills.
Soft skills or people skills: Powerful social skills employers expect.
© 2027 Cengage Learning, Inc. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a 4
publicly accessible website, in whole or in part.
