IBC UPDATED QUESTIONS AND CORRECT
ANSWERS
◉ Core Components of Advertising
Answer: Paid by an identified source, delivered via mass channels,
aimed at a selected audience with persuasive messages.
◉ Advertisement
Answer: A specific message created by an organization to
persuade an audience.
◉ Advertising Campaign
Answer: A series of coordinated advertisements communicating a
cohesive theme about a brand.
◉ Why Editorial Content is NOT Advertising
Answer: It is produced by journalists or creators and is not paid
for by a sponsor.
◉ Why Public Relations is NOT Advertising
Answer: Its primary goal is not to sell, and it is usually not paid for
by the sponsor.
, ◉ Publicity
Answer: A form of PR where marketers supply information to the
media without sponsor payment.
◉ Public Service Announcement (PSA)
Answer: A short, free message shared through media to raise
awareness and educate on social issues.
◉ Sales Promotion
Answer: Short-term programs like coupons or rebates designed to
encourage immediate product purchase.
◉ Packaging as Non-Advertising
Answer: The design of a product's container is part of product
experience, not an intentionally paid mass media message.
◉ Target Audience
Answer: A particular group of consumers singled out for an
advertisement or IBP campaign.
◉ Brand Definition
Answer: A name, term, sign, symbol, or feature identifying one
seller's goods or services as distinct from others.
◉ Integrated Brand Communication (IBC)
ANSWERS
◉ Core Components of Advertising
Answer: Paid by an identified source, delivered via mass channels,
aimed at a selected audience with persuasive messages.
◉ Advertisement
Answer: A specific message created by an organization to
persuade an audience.
◉ Advertising Campaign
Answer: A series of coordinated advertisements communicating a
cohesive theme about a brand.
◉ Why Editorial Content is NOT Advertising
Answer: It is produced by journalists or creators and is not paid
for by a sponsor.
◉ Why Public Relations is NOT Advertising
Answer: Its primary goal is not to sell, and it is usually not paid for
by the sponsor.
, ◉ Publicity
Answer: A form of PR where marketers supply information to the
media without sponsor payment.
◉ Public Service Announcement (PSA)
Answer: A short, free message shared through media to raise
awareness and educate on social issues.
◉ Sales Promotion
Answer: Short-term programs like coupons or rebates designed to
encourage immediate product purchase.
◉ Packaging as Non-Advertising
Answer: The design of a product's container is part of product
experience, not an intentionally paid mass media message.
◉ Target Audience
Answer: A particular group of consumers singled out for an
advertisement or IBP campaign.
◉ Brand Definition
Answer: A name, term, sign, symbol, or feature identifying one
seller's goods or services as distinct from others.
◉ Integrated Brand Communication (IBC)
