G202 EXAM 3: 100% EXPERT VERIFIED STUDY GUIDE REAL
TESTING 2026|2027 QUESTIONS DETAILED ANSWERS AND
INSTRUCTOR NOTE FOR A+ GUARANTEED PASS
main sources of NGO power - Answers --consumer boycott-do consumers support the cause and
are they willing to switch brands?
-investor divestment-do investors support the cause and are they willing to alter their
investment portfolio?
-employee strike-do employees support the cause and are they willing to walk out?
apple's targeting characteristics - Answers --well recognized brand name
-firms with leadership position in industry
-consumer product firms
-firms producing products with low-switching costs
-often the best offenders are targeted
-firms that have shown interest in the NGO's issue in the past
greenpeace apple campaign - Answers --ranked apple worst computer company for recycling,
chemical use, and energy efficiency
-apple e-waste video
-greenpeace went after apple's iLife brand with a mac and PC commercial parody
-set up parody apple website
1|Page
,why target apple? - Answers --industry leader
-vulnerable brand promise
-could influence other companies if they commit to environmental change
greenpeace's demands - Answers --effective activists campaigns will state their demands and
provide a roadmap for change
-roadmaps help firms overcome barriers to change more effectively
-activist campaigns are often envisioned to increase speed of change
greenpeace leverages stakeholders - Answers --targeting CEO directly
-solicited support from apple customers
-education market was biggest consumer
-targeted with "send-back" campaign
greenpeace campaign impact - Answers -Steve Jobs announced apple going to green its
products to core and attain market leadership on environmental innovation
apple's response to greenpeace - Answers -macbook is recyclable, energy efficient, made
without harmful toxins; responded to all of greenpeace's demands
greenpeace's next move - Answers --set sights on lenovo, hp, and dell
2|Page
, -pressured firms to voluntarily change and said they're happily surprised with at how quickly
corporations have risen to competitive challenge
DISPUTE REVOLUTIONS - Answers -resolution depends on:
-reasonableness of NGO demands
-amount of NGO leverage over firm profits
targeting facebook - Answers --well recognizable brand name
-leadership in industry
-consumer product firms
-low switching costs
-often the best offenders are targeted
-firms that have shown interest in NGO's issue in the past
why are offenders targeted? - Answers --easy for the company to change to what the NGO
wants them to do
-people are more likely to donate to an NGO that actually makes change
-the brand's reputation depends on it
leveraging facebook against facebook - Answers --socoal video was launched on facebook and
jumpstarted greenpeace's campaign against facebook
-increased reach and scale
-used kid like animation
3|Page
TESTING 2026|2027 QUESTIONS DETAILED ANSWERS AND
INSTRUCTOR NOTE FOR A+ GUARANTEED PASS
main sources of NGO power - Answers --consumer boycott-do consumers support the cause and
are they willing to switch brands?
-investor divestment-do investors support the cause and are they willing to alter their
investment portfolio?
-employee strike-do employees support the cause and are they willing to walk out?
apple's targeting characteristics - Answers --well recognized brand name
-firms with leadership position in industry
-consumer product firms
-firms producing products with low-switching costs
-often the best offenders are targeted
-firms that have shown interest in the NGO's issue in the past
greenpeace apple campaign - Answers --ranked apple worst computer company for recycling,
chemical use, and energy efficiency
-apple e-waste video
-greenpeace went after apple's iLife brand with a mac and PC commercial parody
-set up parody apple website
1|Page
,why target apple? - Answers --industry leader
-vulnerable brand promise
-could influence other companies if they commit to environmental change
greenpeace's demands - Answers --effective activists campaigns will state their demands and
provide a roadmap for change
-roadmaps help firms overcome barriers to change more effectively
-activist campaigns are often envisioned to increase speed of change
greenpeace leverages stakeholders - Answers --targeting CEO directly
-solicited support from apple customers
-education market was biggest consumer
-targeted with "send-back" campaign
greenpeace campaign impact - Answers -Steve Jobs announced apple going to green its
products to core and attain market leadership on environmental innovation
apple's response to greenpeace - Answers -macbook is recyclable, energy efficient, made
without harmful toxins; responded to all of greenpeace's demands
greenpeace's next move - Answers --set sights on lenovo, hp, and dell
2|Page
, -pressured firms to voluntarily change and said they're happily surprised with at how quickly
corporations have risen to competitive challenge
DISPUTE REVOLUTIONS - Answers -resolution depends on:
-reasonableness of NGO demands
-amount of NGO leverage over firm profits
targeting facebook - Answers --well recognizable brand name
-leadership in industry
-consumer product firms
-low switching costs
-often the best offenders are targeted
-firms that have shown interest in NGO's issue in the past
why are offenders targeted? - Answers --easy for the company to change to what the NGO
wants them to do
-people are more likely to donate to an NGO that actually makes change
-the brand's reputation depends on it
leveraging facebook against facebook - Answers --socoal video was launched on facebook and
jumpstarted greenpeace's campaign against facebook
-increased reach and scale
-used kid like animation
3|Page
