D174.,/Marketing.,/Management.,/Study.,/Guide.,/Mod.,/3
1. GLOBAL.,/EXPERIENCE.,/LEARNING.,/CURVE:.,/INTERNATIONAL.,/MARKET
S,.,/AS.,/COMPANIES.,/EXPAND.,/GETTING.,/MORE.,/INTERNATIONAL.,/EXPERIENCE
2. What.,/are.,/the.,/4.,/stages.,/of.,/global.,/experience?:.,/No.,/foreign,.,/foreign,.,/International,.,/Global
3. No.,/Foreign:.,/business.,/conducted.,/through.,/intermediaries,.,/limited.,/direct.,/cont
act,.,/no.,/formal.,/internal.,/channel.,/relationships,
4. Foreign:.,/formal.,/international.,/strategy,.,/developing.,/local.,/intermediarie
s:.,/distribution/service.,/representation,.,/products.,/modified.,/to.,/fit.,/international.,/re
quirements
5. International:.,/manufacture.,/products.,/outside.,/domestic.,/markets,.,/incor
porates.,/international.,/division
6. Global:.,/all.,/world.,/markets.,/are.,/single.,/markets.,/w/.,/many.,/ditterent.,/seg
ments,.,/more.,/than.,/½.,/of.,/companies'.,/revenues.,/are.,/generated.,/abroad
7. 5. , / Basic. , / types. , / of. , / information. , / (Global. , / Market. , / Research):. , / 1..,/ECONOMIC.,/ENVIORNM
ENT
2. CULTURE,. , / SOCIETAL. , / TRENDS
3. BUSINESS. , / ENVIORNMENT
4. POLITICAL/.,/LEGAL.,/LANDSCAPE
5. SPECIFIC.,/MRKT.,/CONDITIONS/COMPETITORS
8. Multinational.,/Regional.,/Market.,/Zones:.,/Groups.,/of.,/countries.,/that.,/create.,/formal.,/relationships.,/for.,/mutua
l.,/economic.,/benefit.,/through.,/taritts.,/and.,/reduced.,/trade.,/barriers
9. What.,/forms.,/Multinational.,/Regional.,/Market.,/Zones?:.,/Economic,.,/geographic,.,/proximity,.,/politi
cal,.,/cultural.,/similarities
10. What.,/are.,/the.,/4.,/Regional.,/Market.,/Zones?:.,/Mercosur,.,/Asean,.,/European.,/Union,.,/Nafta
11. Mercosur:.,/South.,/American.,/Market.,/Zone.,/(Chile,.,/Brazil,.,/Argentina,.,/Paraguay,.,/Uru
guay
12. Asean:. , / Asian. , / Market. , / Zone. , / (Indonesia,. , / Malaysia,. , / China,. , / Japan,. , / South. , / Korea
13. European.,/Union:.,/Europe.,/Market.,/Zone.,/Austria,.,/Belgium,.,/Bulgaria,.,/Croatia,.,/Czech.,/Republic,.,/Denmark,.,/Est
onia,.,/Finland,.,/France,.,/Germany).,/etc
14. Nafta:. , / North.,/American.,/Free.,/Trade.,/Agreement.,/(now.,/replaced.,/w/.,/USMCA.,/
Agreement.,/-.,/US,.,/Mexico,.,/Canada)
15. Global. , / Market. , / Entry. , / Strategies:. , / Exporting,.,/Contractual.,/agreements,.,/strategic.,/alliances,.,/ownership
16. Exporting:.,/most.,/common,.,/minimal.,/investment/little.,/risk.,/-
.,/initial.,/entry.,/strategy.,/and.,/not.,/a.,/long-term.,/approach
, D174.,/Marketing.,/Management.,/Study.,/Guide.,/Mod.,/3
17. Aspects. , / of. , / Exporting:. , / Market.,/Entry.,/Strategies,.,/Internet,.,/Exported.,/and.,/Distributor,.,/Direct.,/
Sales.,/Force
18. Two. , / examples. , / of. , / Contractual. , / Agreements:. , / licensing,.,/franchising
19. Licensing:.,/local.,/partnerships.,/are.,/required.,/by.,/law,.,/legal.,/restrictions,.,/limit
ed.,/financial.,/resources
20. Franchising:.,/access.,/to.,/foreign.,/market.,/w/.,/local.,/ownership.,/>.,/supply.,/p
roducts,.,/services,.,/management.,/expertise.,/in.,/return.,/for.,/market
knowledge,.,/financial.,/gains
21. Strategic.,/Alliances:.,/partnered.,/companies.,/spreading.,/risk,.,/each.,/co
mpany.,/maintaining.,/independence
22. International.,/Joint.,/Venture:.,/partners.,/set.,/up.,/a.,/separate.,/legal.,/entity.,/w/.,/
new.,/identity.,/ditterent.,/from.,/other.,/alliances.,/in.,/management.,/duties,
equity.,/position,.,/legal.,/ventures,.,/etc.
23. Ownership:. , / greater. , / risk,. , / potential. , / long-term. , / growth
24. Direct.,/Foreign.,/Investment:.,/timing,.,/legal.,/issues,.,/transactions.,/costs,.,/tec
hnology.,/xfer,.,/product.,/ditterentiation,.,/marketing.,/communication
barriers
25. emerging. , / markets:. , / Source.,/ of.,/significant.,/economic.,/ growth.,/and.,/ therefore.,/market.,/ opportunities
26. What.,/goes.,/into.,/Global.,/Marketing.,/Strategies?:.,/Organizational.,/structure.,/decisions,.,/product. , / dec
isions,.,/consumer.,/decisions,.,/channel.,/decisions,.,/marketing.,/comm.,/decisions,.,/pricing.,/decisions
27. Why.,/is.,/organizational.,/structure.,/important.,/for.,/companies.,/in.,/global.,/mar-
kets?:.,/Decision.,/making.,/authority
Degree.,/of.,/centralization
28. Centralized:.,/greater.,/control,.,/consistency
29. Decentralized:.,/hands.,/on.,/management.,/approach,.,/rapid.,/response.,/to.,/ch
ange
30. Regionalized:. , / combined. , / of. , / both
31. How.,/is.,/product.,/adaptation.,/different.,/from.,/product.,/innovation?:.,/Direct.,/Product. , / Exten
sion,.,/Product.,/Adaption,.,/Product.,/Invention
32. Direct.,/Product.,/Extension:.,/use.,/of.,/an.,/established.,/product.,/brand.,/name.,/for.,/a.,/new.,/item.,/in.,/the.,/same.,/pr
oduct.,/category
33. Product. , / Adaption:. , / alter.,/the.,/existing.,/product
1. GLOBAL.,/EXPERIENCE.,/LEARNING.,/CURVE:.,/INTERNATIONAL.,/MARKET
S,.,/AS.,/COMPANIES.,/EXPAND.,/GETTING.,/MORE.,/INTERNATIONAL.,/EXPERIENCE
2. What.,/are.,/the.,/4.,/stages.,/of.,/global.,/experience?:.,/No.,/foreign,.,/foreign,.,/International,.,/Global
3. No.,/Foreign:.,/business.,/conducted.,/through.,/intermediaries,.,/limited.,/direct.,/cont
act,.,/no.,/formal.,/internal.,/channel.,/relationships,
4. Foreign:.,/formal.,/international.,/strategy,.,/developing.,/local.,/intermediarie
s:.,/distribution/service.,/representation,.,/products.,/modified.,/to.,/fit.,/international.,/re
quirements
5. International:.,/manufacture.,/products.,/outside.,/domestic.,/markets,.,/incor
porates.,/international.,/division
6. Global:.,/all.,/world.,/markets.,/are.,/single.,/markets.,/w/.,/many.,/ditterent.,/seg
ments,.,/more.,/than.,/½.,/of.,/companies'.,/revenues.,/are.,/generated.,/abroad
7. 5. , / Basic. , / types. , / of. , / information. , / (Global. , / Market. , / Research):. , / 1..,/ECONOMIC.,/ENVIORNM
ENT
2. CULTURE,. , / SOCIETAL. , / TRENDS
3. BUSINESS. , / ENVIORNMENT
4. POLITICAL/.,/LEGAL.,/LANDSCAPE
5. SPECIFIC.,/MRKT.,/CONDITIONS/COMPETITORS
8. Multinational.,/Regional.,/Market.,/Zones:.,/Groups.,/of.,/countries.,/that.,/create.,/formal.,/relationships.,/for.,/mutua
l.,/economic.,/benefit.,/through.,/taritts.,/and.,/reduced.,/trade.,/barriers
9. What.,/forms.,/Multinational.,/Regional.,/Market.,/Zones?:.,/Economic,.,/geographic,.,/proximity,.,/politi
cal,.,/cultural.,/similarities
10. What.,/are.,/the.,/4.,/Regional.,/Market.,/Zones?:.,/Mercosur,.,/Asean,.,/European.,/Union,.,/Nafta
11. Mercosur:.,/South.,/American.,/Market.,/Zone.,/(Chile,.,/Brazil,.,/Argentina,.,/Paraguay,.,/Uru
guay
12. Asean:. , / Asian. , / Market. , / Zone. , / (Indonesia,. , / Malaysia,. , / China,. , / Japan,. , / South. , / Korea
13. European.,/Union:.,/Europe.,/Market.,/Zone.,/Austria,.,/Belgium,.,/Bulgaria,.,/Croatia,.,/Czech.,/Republic,.,/Denmark,.,/Est
onia,.,/Finland,.,/France,.,/Germany).,/etc
14. Nafta:. , / North.,/American.,/Free.,/Trade.,/Agreement.,/(now.,/replaced.,/w/.,/USMCA.,/
Agreement.,/-.,/US,.,/Mexico,.,/Canada)
15. Global. , / Market. , / Entry. , / Strategies:. , / Exporting,.,/Contractual.,/agreements,.,/strategic.,/alliances,.,/ownership
16. Exporting:.,/most.,/common,.,/minimal.,/investment/little.,/risk.,/-
.,/initial.,/entry.,/strategy.,/and.,/not.,/a.,/long-term.,/approach
, D174.,/Marketing.,/Management.,/Study.,/Guide.,/Mod.,/3
17. Aspects. , / of. , / Exporting:. , / Market.,/Entry.,/Strategies,.,/Internet,.,/Exported.,/and.,/Distributor,.,/Direct.,/
Sales.,/Force
18. Two. , / examples. , / of. , / Contractual. , / Agreements:. , / licensing,.,/franchising
19. Licensing:.,/local.,/partnerships.,/are.,/required.,/by.,/law,.,/legal.,/restrictions,.,/limit
ed.,/financial.,/resources
20. Franchising:.,/access.,/to.,/foreign.,/market.,/w/.,/local.,/ownership.,/>.,/supply.,/p
roducts,.,/services,.,/management.,/expertise.,/in.,/return.,/for.,/market
knowledge,.,/financial.,/gains
21. Strategic.,/Alliances:.,/partnered.,/companies.,/spreading.,/risk,.,/each.,/co
mpany.,/maintaining.,/independence
22. International.,/Joint.,/Venture:.,/partners.,/set.,/up.,/a.,/separate.,/legal.,/entity.,/w/.,/
new.,/identity.,/ditterent.,/from.,/other.,/alliances.,/in.,/management.,/duties,
equity.,/position,.,/legal.,/ventures,.,/etc.
23. Ownership:. , / greater. , / risk,. , / potential. , / long-term. , / growth
24. Direct.,/Foreign.,/Investment:.,/timing,.,/legal.,/issues,.,/transactions.,/costs,.,/tec
hnology.,/xfer,.,/product.,/ditterentiation,.,/marketing.,/communication
barriers
25. emerging. , / markets:. , / Source.,/ of.,/significant.,/economic.,/ growth.,/and.,/ therefore.,/market.,/ opportunities
26. What.,/goes.,/into.,/Global.,/Marketing.,/Strategies?:.,/Organizational.,/structure.,/decisions,.,/product. , / dec
isions,.,/consumer.,/decisions,.,/channel.,/decisions,.,/marketing.,/comm.,/decisions,.,/pricing.,/decisions
27. Why.,/is.,/organizational.,/structure.,/important.,/for.,/companies.,/in.,/global.,/mar-
kets?:.,/Decision.,/making.,/authority
Degree.,/of.,/centralization
28. Centralized:.,/greater.,/control,.,/consistency
29. Decentralized:.,/hands.,/on.,/management.,/approach,.,/rapid.,/response.,/to.,/ch
ange
30. Regionalized:. , / combined. , / of. , / both
31. How.,/is.,/product.,/adaptation.,/different.,/from.,/product.,/innovation?:.,/Direct.,/Product. , / Exten
sion,.,/Product.,/Adaption,.,/Product.,/Invention
32. Direct.,/Product.,/Extension:.,/use.,/of.,/an.,/established.,/product.,/brand.,/name.,/for.,/a.,/new.,/item.,/in.,/the.,/same.,/pr
oduct.,/category
33. Product. , / Adaption:. , / alter.,/the.,/existing.,/product
