D174.,/Marketing.,/Management.,/WGU
1. Sustainability:.,/ balancing.,/business.,/needs.,/and.,/social.,/needs.,/over.,/the.,/long.,/term.,/and.,/doing.,/the.,/right.,/thing.
2. Triple.,/Bottom.,/Line:.,/recognition.,/of.,/the.,/need.,/for.,/organizations.,/to.,/improve.,/the.,/state.,/of.,/people,.,/the.,/planet,.,/and.,/p
rofit.,/simultaneously.,/if.,/they.,/are.,/to.,/achieve.,/sustainable,.,/long-term.,/growth
3. one-to-one.,/marketing:.,/an.,/individualized.,/marketing.,/method.,/that.,/utilizes.,/customer.,/information.,/to.,/build.,/long-
term,.,/personalized,.,/and.,/profitable.,/relationships.,/with.,/each.,/customer
4. relationship.,/ orientation:.,/ driven.,/by.,/the.,/realization.,/that.,/it.,/is.,/far.,/more.,/eflcient.,/and.,/ettective.,/to.,/invest.,/in.,/keeping.
,/and.,/cultivating.,/profitable.,/current.,/customers.,/instead.,/of.,/constantly.,/having.,/to.,/invest.,/in.,/gaining.,/new.,/customers. , / that.,/come.,/
with.,/unknown.,/ROI
5. customer.,/orientation:.,/a.,/company.,/objective.,/based.,/on.,/the.,/premise.,/that.,/the.,/firm.,/should.,/measure.,/itself.,/prim
arily.,/according.,/to.,/whether.,/it.,/meets.,/its.,/customers'.,/needs
6. differentiation. , / orientation:. , / What.,/clearly.,/distinguishes.,/your.,/products.,/from.,/those.,/of.,/competitors.,/in.,/the.,/mind
s.,/of.,/customers.
-Communicating. , / and. , / delivering. , / value. , / in. , / ditterent. , / ways. , / to. , / ditterent. , / customer. , / groups
7. Market. , / Orientation:. , / business.,/focuses.,/on.,/the.,/market;.,/responds.,/to.,/customer's.,/needs.,/&.,/wants
8. Product. , / Orientation:. , / business.,/focues.,/on.,/the.,/product;.,/develops.,/goods.,/based.,/on.,/what.,/it's.,/good.,/at.,/doing
9. marketing.,/ethics:.,/societal.,/&.,/professional.,/standard.,/of.,/right.,/&.,/fair.,/practices.,/that.,/are.,/expected.,/of.,/marketing.,/manager
s.,/in.,/their.,/oversight.,/of.,/strategy.,/formulation,.,/implementation,.,/and.,/control
10. Form. , / Utility:. , / created.,/by.,/marketing.,/when.,/raw.,/materials.,/are.,/transformed.,/into.,/a.,/final.,/product.,/to.,/meet.,/a.,/market.,/nee
d
11. Time.,/ Utility:.,/ created.,/by.,/marketing.,/when.,/a.,/product.,/available.,/when.,/needed.,/or.,/desired
12. Ownership. , / Utility:. , / created.,/by.,/marketing.,/when.,/a.,/product.,/is.,/exchanged.,/with.,/customer
13. place.,/utility:.,/created.,/by.,/marketing.,/when.,/product.,/is.,/available.,/at.,/a.,/convenient.,/location
14. value.,/proposition:.,/the.,/whole.,/bundle.,/of.,/benefits.,/a.,/company.,/promises.,/to.,/deliver.,/to.,/the.,/customer,.,/not.,/just.,/the.,/
benefits.,/of.,/the.,/product.,/itself.
15. Porter's.,/Value.,/Chain.,/Model-
Support.,/Activities:.,/1..,/Firm's.,/Infrastructure.,/(accounting,.,/finance,.,/management)
2. Human.,/Resources.,/Management
3. Product. , / &. , / Technology. , / Development. , / (R&D)
4. Procurement
16. Porter's. , / Value. , / Chain. , / Model-
Primary.,/Activities:.,/1..,/Inbound.,/logistics.,/(inputs)
2. Operations.,/(manufacturing.,/and.,/testing)
.,/ .,/
, D174.,/Marketing.,/Management.,/WGU
3. Outbound.,/logistics.,/(storage.,/and.,/distribution)
4. Marketing.,/and.,/sales
5. After-sales. , / service
17. Marketing.,/Planning:.,/1..,/marketing.,/plan.,/must.,/be.,/connected.,/to.,/firm's.,/business.,/plan
2. situational.,/analysis.,/-.,/SWOT
3. Perform. , / any. , / needed. , / market. , / research
4. Establish. , / marketing. , / goals. , / &. , / objectives
5. Develop. , / marketing. , / strategies
6. Develop.,/implementation.,/plans
7. Provide.,/for.,/contingency.,/planning
18. market-
driven. , / strategic. , / planning:. , / The.,/process.,/at.,/the.,/corporate.,/or.,/strategic.,/business.,/unit.,/(SBU).,/level.,/of.,/a.,/fir
m.,/that.,/acts.,/to.,/marshal.,/the.,/various.,/resource.,/and.,/functional.,/areas.,/toward.,/a.,/central.,/purpose.,/around.,/the.,/customer.
19. Strategic.,/Business.,/Unit.,/(SBU):.,/a.,/relatively.,/autonomous.,/division.,/or.,/organizational.,/unit.,/of.,/a.,/large.,/comp
any.,/that.,/operates.,/independently.,/but.,/within.,/the.,/corporate.,/umbrella,.,/exercising.,/control.,/over.,/most.,/of.,/the.,/factors.,/attecting.,/its.,/lon
g-term.,/performance.
20. BCG. , / Matrix:. , / Stars:. , / High.,/growth/High.,/Postition
-important.,/to.,/building.,/the.,/future.,/of.,/the.,/business
-deserving.,/any.,/needed.,/investment
-Will.,/eventually.,/become.,/a.,/cash.,/cow
21. BCG.,/Matrix:.,/Cash.,/Cows:.,/Low.,/growth/high.,/position.,/k
ey.,/source.,/of.,/internal.,/cash.,/generation.,/for.,/the.,/firm
22. BCG.,/Matrix:.,/Dogs:.,/low.,/growth/low.,/position.,/pote
ntial.,/high.,/cash.,/users.,/&.,/prime.,/candidates.,/for.,/liquidation
23. BCG.,/Matrix:.,/?/Problem.,/Child:.,/high.,/growth/low.,/position.,/hig
h.,/cash.,/needs.,/that,.,/if.,/nurtured.,/properly,.,/can.,/convert.,/into.,/stars
24. GE.,/Business.,/Screen:.,/A.,/method.,/of.,/evaluating.,/businesses.,/along.,/two.,/dimensions:.,/(1).,/industry.,/attractive-
ness.,/and.,/(2).,/competitive.,/position;.,/in.,/general,.,/the.,/more.,/attractive.,/the.,/industry.,/and.,/the.,/more.,/competitive.,/the.,/position,. , / th
e.,/more.,/an.,/organization.,/should.,/invest.,/in.,/a.,/business
25. cost.,/leadership.,/strategy:.,/lower.,/cost.,/br
oad.,/target
.,/ .,/
, D174.,/Marketing.,/Management.,/WGU
26. cost-
focus.,/strategy:.,/lower.,/cost.,/narrow.,/tar
get
27. differentiation.,/strategy:.,/ditterentiated.,/bro
ad.,/target
28. focused.,/differentiation.,/strategy:.,/ditterentiated.,/narr
ow.,/target
29. Prospector.,/(Miles.,/and.,/Snow):.,/firm.,/exhibits.,/continual.,/innovation.,/by.,/finding.,/&.,/exploiting.,/new.,/product.,/&.,/marke
t.,/opportunities
30. Analyzer.,/(Miles.,/and.,/Snow):.,/Firm.,/heavily.,/relies.,/on.,/analysis.,/and.,/imitation.,/of.,/the.,/successes.,/of.,/other.,/or
ganizations,.,/especially.,/prospectors.
31. Defender.,/(Miles.,/and.,/Snow):.,/firm.,/searches.,/for.,/market.,/stability.,/&.,/production.,/of.,/only.,/a.,/limited.,/product.,/line.,/di
rected.,/at.,/a.,/narrow.,/market.,/segment,.,/focusing.,/on.,/protecting.,/established.,/turf
32. Reactor.,/(Miles.,/and.,/Snow):.,/firm.,/lacks.,/any.,/coherent.,/strategic.,/plan.,/or.,/apparent.,/means.,/of.,/ettectively.,/co
mpeting;.,/they.,/do.,/well.,/to.,/merely.,/survive.,/in.,/the.,/competitive.,/marketplace
33. generic.,/business.,/strategy:.,/overall.,/strategic.,/direction.,/that.,/includes.,/growth,.,/stability,.,/and.,/retrench-ment
34. competitive.,/ strategic. , / options:. , / use.,/of.,/a.,/firm's.,/core.,/competencies.,/or.,/strengths
35. SWOT.,/analysis:.,/strengths,.,/weaknesses,.,/opportunities,.,/threats
36. core. , / competencies:. , / those. , / functions. , / that. , / the. , / organization. , / can. , / do. , / exceedingly. , / well
37. sustainable. , / competitive. , / advantage:. , / resulting.,/advantage.,/a.,/firm.,/has.,/when.,/it.,/invests.,/in.,/distinctive.,/co
mpetencies.
38. first-
mover. , / advantage:. , / occurs.,/when.,/a.,/company.,/can.,/significantly.,/increase.,/its.,/market.,/share.,/by.,/being.,/first.,/with.,/
a.,/new.,/competitive.,/advantage
39. second. , / mover. , / strategy:. , / Corporate.,/level.,/strategy.,/theorizing.,/that.,/closely.,/observing.,/the.,/innovations.,/of.,/t
he.,/first.,/movers,.,/and.,/then.,/improving.,/on.,/them.,/can.,/help.,/an.,/organization.,/gain.,/advantage.,/in.,/the.,/marketplace.
40. Porter's.,/Five.,/Forces:.,/threat.,/of.,/new.,/entrants,.,/threat.,/of.,/substitute,.,/supplier.,/power,.,/buyer.,/power,.,/and.,/com
petitive.,/rivalry
41. Threat.,/of.,/new.,/entrants:.,/a.,/measure.,/of.,/the.,/degree.,/to.,/which.,/barriers.,/to.,/entry.,/make.,/it.,/easy.,/or.,/diflcult.,/for.,
/new.,/companies .,/to.,/get.,/started.,/in.,/an.,/industry
42. Rivalry.,/Among.,/Existing.,/Firms:.,/The.,/threat.,/from.,/rivalry.,/is.,/high.,/when.,/there.,/is.,/intense.,/competition.,/amon
g.,/many.,/firms.,/in.,/an.,/industry..,/The.,/threat.,/is.,/low.,/when.,/the.,/competition.,/is.,/among.,/fewer.,/firms.,/and.,/is.,/not.,/as.,/intense.
.,/ .,/
1. Sustainability:.,/ balancing.,/business.,/needs.,/and.,/social.,/needs.,/over.,/the.,/long.,/term.,/and.,/doing.,/the.,/right.,/thing.
2. Triple.,/Bottom.,/Line:.,/recognition.,/of.,/the.,/need.,/for.,/organizations.,/to.,/improve.,/the.,/state.,/of.,/people,.,/the.,/planet,.,/and.,/p
rofit.,/simultaneously.,/if.,/they.,/are.,/to.,/achieve.,/sustainable,.,/long-term.,/growth
3. one-to-one.,/marketing:.,/an.,/individualized.,/marketing.,/method.,/that.,/utilizes.,/customer.,/information.,/to.,/build.,/long-
term,.,/personalized,.,/and.,/profitable.,/relationships.,/with.,/each.,/customer
4. relationship.,/ orientation:.,/ driven.,/by.,/the.,/realization.,/that.,/it.,/is.,/far.,/more.,/eflcient.,/and.,/ettective.,/to.,/invest.,/in.,/keeping.
,/and.,/cultivating.,/profitable.,/current.,/customers.,/instead.,/of.,/constantly.,/having.,/to.,/invest.,/in.,/gaining.,/new.,/customers. , / that.,/come.,/
with.,/unknown.,/ROI
5. customer.,/orientation:.,/a.,/company.,/objective.,/based.,/on.,/the.,/premise.,/that.,/the.,/firm.,/should.,/measure.,/itself.,/prim
arily.,/according.,/to.,/whether.,/it.,/meets.,/its.,/customers'.,/needs
6. differentiation. , / orientation:. , / What.,/clearly.,/distinguishes.,/your.,/products.,/from.,/those.,/of.,/competitors.,/in.,/the.,/mind
s.,/of.,/customers.
-Communicating. , / and. , / delivering. , / value. , / in. , / ditterent. , / ways. , / to. , / ditterent. , / customer. , / groups
7. Market. , / Orientation:. , / business.,/focuses.,/on.,/the.,/market;.,/responds.,/to.,/customer's.,/needs.,/&.,/wants
8. Product. , / Orientation:. , / business.,/focues.,/on.,/the.,/product;.,/develops.,/goods.,/based.,/on.,/what.,/it's.,/good.,/at.,/doing
9. marketing.,/ethics:.,/societal.,/&.,/professional.,/standard.,/of.,/right.,/&.,/fair.,/practices.,/that.,/are.,/expected.,/of.,/marketing.,/manager
s.,/in.,/their.,/oversight.,/of.,/strategy.,/formulation,.,/implementation,.,/and.,/control
10. Form. , / Utility:. , / created.,/by.,/marketing.,/when.,/raw.,/materials.,/are.,/transformed.,/into.,/a.,/final.,/product.,/to.,/meet.,/a.,/market.,/nee
d
11. Time.,/ Utility:.,/ created.,/by.,/marketing.,/when.,/a.,/product.,/available.,/when.,/needed.,/or.,/desired
12. Ownership. , / Utility:. , / created.,/by.,/marketing.,/when.,/a.,/product.,/is.,/exchanged.,/with.,/customer
13. place.,/utility:.,/created.,/by.,/marketing.,/when.,/product.,/is.,/available.,/at.,/a.,/convenient.,/location
14. value.,/proposition:.,/the.,/whole.,/bundle.,/of.,/benefits.,/a.,/company.,/promises.,/to.,/deliver.,/to.,/the.,/customer,.,/not.,/just.,/the.,/
benefits.,/of.,/the.,/product.,/itself.
15. Porter's.,/Value.,/Chain.,/Model-
Support.,/Activities:.,/1..,/Firm's.,/Infrastructure.,/(accounting,.,/finance,.,/management)
2. Human.,/Resources.,/Management
3. Product. , / &. , / Technology. , / Development. , / (R&D)
4. Procurement
16. Porter's. , / Value. , / Chain. , / Model-
Primary.,/Activities:.,/1..,/Inbound.,/logistics.,/(inputs)
2. Operations.,/(manufacturing.,/and.,/testing)
.,/ .,/
, D174.,/Marketing.,/Management.,/WGU
3. Outbound.,/logistics.,/(storage.,/and.,/distribution)
4. Marketing.,/and.,/sales
5. After-sales. , / service
17. Marketing.,/Planning:.,/1..,/marketing.,/plan.,/must.,/be.,/connected.,/to.,/firm's.,/business.,/plan
2. situational.,/analysis.,/-.,/SWOT
3. Perform. , / any. , / needed. , / market. , / research
4. Establish. , / marketing. , / goals. , / &. , / objectives
5. Develop. , / marketing. , / strategies
6. Develop.,/implementation.,/plans
7. Provide.,/for.,/contingency.,/planning
18. market-
driven. , / strategic. , / planning:. , / The.,/process.,/at.,/the.,/corporate.,/or.,/strategic.,/business.,/unit.,/(SBU).,/level.,/of.,/a.,/fir
m.,/that.,/acts.,/to.,/marshal.,/the.,/various.,/resource.,/and.,/functional.,/areas.,/toward.,/a.,/central.,/purpose.,/around.,/the.,/customer.
19. Strategic.,/Business.,/Unit.,/(SBU):.,/a.,/relatively.,/autonomous.,/division.,/or.,/organizational.,/unit.,/of.,/a.,/large.,/comp
any.,/that.,/operates.,/independently.,/but.,/within.,/the.,/corporate.,/umbrella,.,/exercising.,/control.,/over.,/most.,/of.,/the.,/factors.,/attecting.,/its.,/lon
g-term.,/performance.
20. BCG. , / Matrix:. , / Stars:. , / High.,/growth/High.,/Postition
-important.,/to.,/building.,/the.,/future.,/of.,/the.,/business
-deserving.,/any.,/needed.,/investment
-Will.,/eventually.,/become.,/a.,/cash.,/cow
21. BCG.,/Matrix:.,/Cash.,/Cows:.,/Low.,/growth/high.,/position.,/k
ey.,/source.,/of.,/internal.,/cash.,/generation.,/for.,/the.,/firm
22. BCG.,/Matrix:.,/Dogs:.,/low.,/growth/low.,/position.,/pote
ntial.,/high.,/cash.,/users.,/&.,/prime.,/candidates.,/for.,/liquidation
23. BCG.,/Matrix:.,/?/Problem.,/Child:.,/high.,/growth/low.,/position.,/hig
h.,/cash.,/needs.,/that,.,/if.,/nurtured.,/properly,.,/can.,/convert.,/into.,/stars
24. GE.,/Business.,/Screen:.,/A.,/method.,/of.,/evaluating.,/businesses.,/along.,/two.,/dimensions:.,/(1).,/industry.,/attractive-
ness.,/and.,/(2).,/competitive.,/position;.,/in.,/general,.,/the.,/more.,/attractive.,/the.,/industry.,/and.,/the.,/more.,/competitive.,/the.,/position,. , / th
e.,/more.,/an.,/organization.,/should.,/invest.,/in.,/a.,/business
25. cost.,/leadership.,/strategy:.,/lower.,/cost.,/br
oad.,/target
.,/ .,/
, D174.,/Marketing.,/Management.,/WGU
26. cost-
focus.,/strategy:.,/lower.,/cost.,/narrow.,/tar
get
27. differentiation.,/strategy:.,/ditterentiated.,/bro
ad.,/target
28. focused.,/differentiation.,/strategy:.,/ditterentiated.,/narr
ow.,/target
29. Prospector.,/(Miles.,/and.,/Snow):.,/firm.,/exhibits.,/continual.,/innovation.,/by.,/finding.,/&.,/exploiting.,/new.,/product.,/&.,/marke
t.,/opportunities
30. Analyzer.,/(Miles.,/and.,/Snow):.,/Firm.,/heavily.,/relies.,/on.,/analysis.,/and.,/imitation.,/of.,/the.,/successes.,/of.,/other.,/or
ganizations,.,/especially.,/prospectors.
31. Defender.,/(Miles.,/and.,/Snow):.,/firm.,/searches.,/for.,/market.,/stability.,/&.,/production.,/of.,/only.,/a.,/limited.,/product.,/line.,/di
rected.,/at.,/a.,/narrow.,/market.,/segment,.,/focusing.,/on.,/protecting.,/established.,/turf
32. Reactor.,/(Miles.,/and.,/Snow):.,/firm.,/lacks.,/any.,/coherent.,/strategic.,/plan.,/or.,/apparent.,/means.,/of.,/ettectively.,/co
mpeting;.,/they.,/do.,/well.,/to.,/merely.,/survive.,/in.,/the.,/competitive.,/marketplace
33. generic.,/business.,/strategy:.,/overall.,/strategic.,/direction.,/that.,/includes.,/growth,.,/stability,.,/and.,/retrench-ment
34. competitive.,/ strategic. , / options:. , / use.,/of.,/a.,/firm's.,/core.,/competencies.,/or.,/strengths
35. SWOT.,/analysis:.,/strengths,.,/weaknesses,.,/opportunities,.,/threats
36. core. , / competencies:. , / those. , / functions. , / that. , / the. , / organization. , / can. , / do. , / exceedingly. , / well
37. sustainable. , / competitive. , / advantage:. , / resulting.,/advantage.,/a.,/firm.,/has.,/when.,/it.,/invests.,/in.,/distinctive.,/co
mpetencies.
38. first-
mover. , / advantage:. , / occurs.,/when.,/a.,/company.,/can.,/significantly.,/increase.,/its.,/market.,/share.,/by.,/being.,/first.,/with.,/
a.,/new.,/competitive.,/advantage
39. second. , / mover. , / strategy:. , / Corporate.,/level.,/strategy.,/theorizing.,/that.,/closely.,/observing.,/the.,/innovations.,/of.,/t
he.,/first.,/movers,.,/and.,/then.,/improving.,/on.,/them.,/can.,/help.,/an.,/organization.,/gain.,/advantage.,/in.,/the.,/marketplace.
40. Porter's.,/Five.,/Forces:.,/threat.,/of.,/new.,/entrants,.,/threat.,/of.,/substitute,.,/supplier.,/power,.,/buyer.,/power,.,/and.,/com
petitive.,/rivalry
41. Threat.,/of.,/new.,/entrants:.,/a.,/measure.,/of.,/the.,/degree.,/to.,/which.,/barriers.,/to.,/entry.,/make.,/it.,/easy.,/or.,/diflcult.,/for.,
/new.,/companies .,/to.,/get.,/started.,/in.,/an.,/industry
42. Rivalry.,/Among.,/Existing.,/Firms:.,/The.,/threat.,/from.,/rivalry.,/is.,/high.,/when.,/there.,/is.,/intense.,/competition.,/amon
g.,/many.,/firms.,/in.,/an.,/industry..,/The.,/threat.,/is.,/low.,/when.,/the.,/competition.,/is.,/among.,/fewer.,/firms.,/and.,/is.,/not.,/as.,/intense.
.,/ .,/
